Daily Archives: April 20, 2020

First Large-Scale Test of HVAs Compares Effectiveness to Demographic and Contextual Targeting

With the emergence of big data and people-based IDs, advertisers have been shifting to a new, more precise deployment strategy – High Value Audiences (HVAs). The method relies on the identification of specific personas that are deemed as having more lifetime value than people reached through broader, more traditional methods. […]

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