Daily Archives: July 3, 2020

Data Activation and Data Matching, Part 2

Harnessing your first-party data to drive decisioning and to use for Marketing, Personalization and Analytics isn’t easy to employ, and it requires curiosity, rigor and cohesiveness. A brand that is intent on using and activating this data should be knowledgeable about their first-party data and the resources available within their […]

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