Marketing is broken.

We’re here to fix it.

We believe in consumer empathy.

Today’s consumer is fed up by the white noise of meaningless ads and will shut out the brands that they don’t feel are respecting them. Kinesso was founded on the understanding that a more conscious, connected approach to marketing will also deliver the greatest impact for a brand’s bottom line.

We believe in more transparency.

Marketers deserve control over their campaigns. People deserve control over their data. With Kinesso, marketers get a complete, unobstructed consumer view by breaking down the walls between data sources. The result is marketing that respects all involved.

Meet our leadership team.

Arun Kumar

CEO, Kinesso

Global Chief Data & Marketing Technology Officer, IPG

In 2017, Arun was named IPG's first-ever Chief Data & Marketing Technology Officer. In this role, he is responsible for the development and implementation of global product and technology solutions across the network. In addition, Arun provides strategic counsel and leadership on data infrastructure across IPG’s portfolio of agencies, driving innovation and increasing efficiencies. With oversight of Acxiom, Kinesso and Matterkind, a Kinesso company, IPG has accelerated the global scale of its data capabilities and product offerings, while maintaining the highest standards of data ethics, privacy and compliance.

Erica Schmidt

Global CEO, Matterkind

Chief Culture Officer, Kinesso

Erica Schmidt is the first female to ascend to the role of Global CEO of Matterkind, IPG’s experts in addressable media. As Global CEO, Erica continues to break down barriers while leading the global development and management of Matterkind’s addressable offering, which provides data-driven marketing solutions on behalf of IPG’s portfolio of agencies, as well as its clients.

In October 2019, Erica was appointed Kinesso’s Chief Culture Officer. In this role, Erica is responsible for the organization’s diversity and inclusion initiatives, corporate social responsibility, as well as all public-private partnerships.

With 20 years of digital experience, Erica leads a global team delivering best-in-class addressable and strategic advisory services. Prior to becoming Global CEO in March 2018, she served as EVP, Managing Director, North America where she led the Matterkind team that developed the agency’s best-in-class product suite. Before that, Erica spent eight years in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect, as well as its programmatic trading offering.

Ian Johnson

Chief Operating Officer, Kinesso

In this role, Ian is responsible for overseeing the creation of Kinesso’s global technology products and applications.

With over 20 years of experience, Ian most recently served as Chief Product Officer of IPG Mediabrands, a position he held for two years. Prior to that, he was EVP and Managing Director of Global Product at Cadreon, the advertising technology unit of IPG Mediabrands. There, Ian built and managed the global rollout of Unity, Cadreon’s proprietary tech platform, which consolidates audience insights, targeting, and campaign management.

Driven by his passion for all things tech and his own curiosity, Ian founded his own advertising technology company, Ad Infuse, which was acquired by Velti. As SVP of Product at Velti, Ian helped take the company to its listing on Nasdaq.

Renu Hooda

Chief Talent Officer, Kinesso

Renu Hooda has spent a combined thirteen years at IPG, first at IPG corporate, then IPG Mediabrands, and now at Kinesso. She began her career as an actuary at Watson Wyatt. In her role at Kinesso, Renu leads every aspect of human resources, from the talent life cycle, managing internal recruitment teams, career development, compensation parity, employee engagement, succession planning, belonging initiatives, and more.

Ian Courts

Global Chief Financial Officer, Kinesso

As CFO of Kinesso, Ian is responsible for all areas of global finance, accounting, technology, legal and compliance. In this role, he collaborates with Kinesso, IPG, and Mediabrands leadership to drive financial performance across the portfolio, working to provide strategic counsel and further growth opportunities.

Ian has 15 years of experience at Interpublic Group, working across creative, media, and technology. In performing regional and local market finance roles, he has lived and worked in Singapore, gaining international management and M&A experience.

Prior to joining Interpublic Group, Ian held a variety of roles at PricewaterhouseCoopers across offices in the UK, South Africa, and China.

Vin Paolozzi

Chief Investment Officer, Kinesso

In addition to his role as CIO at Kinesso, Vin Paolozzi also serves as a member of MAGNA’s global leadership team, an IPG Mediabrands company. Vin is responsible for developing strategic relationships with leading media, data, and technology companies that drive solutions for IPG clients. He is also responsible for working with IPG agency leads to analyze client buying practices and recommend strategies that create emerging and automated solutions.

Prior to MAGNA, Vin was the Vice President of Strategic Partnerships for Interactive One. Vin also spent time at SpiralFrog Inc. as the Director of East Coast Sales, and he began his career in digital media with AOL. He held a number of roles at AOL across Ad Operations and planning, sales, and sales management over the course of his 5+ years there. Before working in digital media, Vin began his career in the CRM consulting space.

Join the team.

We’re always looking for talented folks who want to join us in our mission to make marketing – and the intelligence behind it – work better for marketers, for brands, and for customers.

View open roles

Talk to us.

We’re always ready to have a conversation. For press and media inquiries, please reach out to:

press@kinesso.com