Marketing is broken.

We’re here to fix it.

We believe in consumer empathy.

Today’s consumer is fed up by the white noise of meaningless ads and will shut out the brands that they don’t feel are respecting them. Kinesso was founded on the understanding that a more conscious, connected approach to marketing will also deliver the greatest impact for a brand’s bottom line.

We believe in more transparency.

Marketers deserve control over their campaigns. People deserve control over their data. With Kinesso, marketers get a complete, unobstructed consumer view by breaking down the walls between data sources. The result is marketing that respects all involved.

Meet our leadership team.

Arun Kumar

CEO, Kinesso

Global Chief Data & Marketing Technology Officer, IPG

In 2017, Arun was named IPG's first-ever Chief Data & Marketing Technology Officer. In this role, he is responsible for the development and implementation of global product and technology solutions across the network. In addition, Arun provides strategic counsel and leadership on data infrastructure across IPG’s portfolio of agencies, driving innovation and increasing efficiencies. With oversight of Acxiom, Kinesso and Matterkind, a Kinesso company, IPG has accelerated the global scale of its data capabilities and product offerings, while maintaining the highest standards of data ethics, privacy and compliance.

Erica Schmidt

Global CEO, Matterkind

Chief Culture Officer, Kinesso

Erica Schmidt has led Matterkind, a brand’s partner in addressable activation (previously Cadreon), for the past five years. Erica continues to break barriers as Global CEO, and is focused on introducing the industry to an audience-focused approach to addressable media, and dedicated to making marketing more effective to brands by delivering real business outcomes. Matterkind, a Kinesso company, aligns closely with its partners at UM, Initiative and Reprise, as well as its own clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry. Alongside Matterkind’s business endeavors, Erica is deeply committed to building a best-in-class culture. In addition to her role as Global CEO, Matterkind, Erica is also Chief Culture Officer for all of Kinesso.

Ian Johnson

Chief Operating Officer, Kinesso

In this role, Ian is responsible for overseeing the creation of Kinesso’s global technology products and applications.

With over 20 years of experience, Ian most recently served as Chief Product Officer of IPG Mediabrands, a position he held for two years. Prior to that, he was EVP and Managing Director of Global Product at Cadreon, the advertising technology unit of IPG Mediabrands. There, Ian built and managed the global rollout of Unity, Cadreon’s proprietary tech platform, which consolidates audience insights, targeting, and campaign management.

Driven by his passion for all things tech and his own curiosity, Ian founded his own advertising technology company, Ad Infuse, which was acquired by Velti. As SVP of Product at Velti, Ian helped take the company to its listing on Nasdaq.

Renu Hooda

Chief Talent Officer, Kinesso

Renu Hooda has spent a combined thirteen years at IPG, first at IPG corporate, then IPG Mediabrands, and now at Kinesso. She began her career as an actuary at Watson Wyatt. In her role at Kinesso, Renu leads every aspect of human resources, from the talent life cycle, managing internal recruitment teams, career development, compensation parity, employee engagement, succession planning, belonging initiatives, and more.

Ian Courts

Global Chief Financial Officer, Kinesso

As CFO of Kinesso, Ian is responsible for all areas of global finance, accounting, technology, legal and compliance. In this role, he collaborates with Kinesso, IPG, and Mediabrands leadership to drive financial performance across the portfolio, working to provide strategic counsel and further growth opportunities.

Ian has 15 years of experience at Interpublic Group, working across creative, media, and technology. In performing regional and local market finance roles, he has lived and worked in Singapore, gaining international management and M&A experience.

Prior to joining Interpublic Group, Ian held a variety of roles at PricewaterhouseCoopers across offices in the UK, South Africa, and China.

Vin Paolozzi

Chief Investment Officer, Kinesso

In addition to his role as CIO at Kinesso, Vin Paolozzi also serves as a member of MAGNA’s global leadership team, an IPG Mediabrands company. Vin is responsible for developing strategic relationships with leading media, data, and technology companies that drive solutions for IPG clients. He is also responsible for working with IPG agency leads to analyze client buying practices and recommend strategies that create emerging and automated solutions.

Prior to MAGNA, Vin was the Vice President of Strategic Partnerships for Interactive One. Vin also spent time at SpiralFrog Inc. as the Director of East Coast Sales, and he began his career in digital media with AOL. He held a number of roles at AOL across Ad Operations and planning, sales, and sales management over the course of his 5+ years there. Before working in digital media, Vin began his career in the CRM consulting space.

Sheila Colclasure

Global Chief Digital Responsibility and Public Policy Officer, Kinesso & IPG

As Global Chief Digital Responsibility and Public Policy Officer, Sheila leads the global data policy and digital responsibility strategies for Kinesso, ensuring that data and digital technology are used accountably across the enterprise and with IPG clients, in ways that serve people. Sheila is responsible for public policy engagement with regulators, policy groups, clients and other key stakeholders, globally advocating for ethical advertising and marketing practices. Colclasure is a recognized global thought leader on applied data ethics, accountable data governance and human-centered digital responsibility. She also serves on the advisory board of the IAF and is corporate liaison to several industry standards-setting groups. Prior to joining IPG’s Kinesso, she was the Acxiom Global Chief Data Ethics Officer and Public Policy Executive, Manager of Congressional and Political Affairs for the American Institute of Certified Public Accountants in Washington, D.C., and Staff Assistant in the U.S. Senate. Sheila has a master’s degree in communications, specializing in business and political communication.

Tracy YoungLincoln

EVP, Global Client Solutions and Success, Kinesso

Tracy YoungLincoln is the EVP of global client solutions and success at Kinesso, where she focuses on identifying client business problems and designing bespoke solutions that will enhance their data strategies, consumer engagement, marketing efficiency, and global compliance. Tracy has over two decades in the industry, including seven years at Publicis Media Groupe, where she led intelligence, data, and technology teams across multiple agencies — Moxie, MRY, Zenith Media, and Unit 3C — building proprietary technology, innovation practices and driving performance marketing for clients like Verizon, Delta, Audible, Kellogg’s, Walmart, Coca-Cola and eBay. She is particularly proud of developing the Applied Behavioral Science team while at Publicis, creating a unique team and set of products designed to better understand humans and why choices are made to better influence marketing for clients. This unique offering combined neuro science and AI technology into the end to end workings of how media, creative and experiences were developed and improved for clients.

Cj Li

Chief of Staff, Kinesso

Cj’s primary focus is to enable Leadership by aligning Kinesso’s organizational priorities as we grow our incredible portfolio of products and services. Cj has more than 15 years of broad experience in the marketing technology industry building and managing data, technology, and analytics solutions and teams. Cj was most recently the Chief of Staff and Head of Solutions Operation at Merkle, and prior to that role, she held various leadership positions, including the buildup of Merkle’s first international operation and global delivery capabilities. Prior to Merkle, she helped build some of the most innovative analytics and business intelligence applications at Bank of America. Cj also has many years of business and technology consulting experience with Capgemini Ernst & Young, servicing some of the largest Fortune500 and NGO clients.

Josh Leicht

General Counsel, Kinesso

Josh Leicht serves as General Counsel at Kinesso. In his role, Josh is responsible for all areas of legal and compliance activities globally. Previously, Josh was a member of the Acxiom legal organization for 19 years. Most recently, he oversaw all commercial contracting for the Acxiom U.S. Legal Team. Prior to Acxiom, Josh was a Deputy Prosecuting Attorney, and served in both the 1st and 2nd Infantry Divisions for the United States Army. An active member of the Veterans of Foreign Wars, he currently serves as Post Trustee.

Join the team.

We’re always looking for talented folks who want to join us in our mission to make marketing – and the intelligence behind it – work better for marketers, for brands, and for customers.

View open roles

Talk to us.

We’re always ready to have a conversation. For press and media inquiries, please reach out to:

press@kinesso.com