As the Chief Product Officer at Kinesso, I oversee the development of countless solutions, am responsible for hundreds of employees and support business objectives that put me in meetings with some of the biggest names in our industry. And thanks to a great support system and coping skills I’ve learned over […]
This time of year I scan and take inventory. Curated movie playlists. Check. MLK quotes and reinterpretations on social media. Check. Mainstream commercials featuring Black people. Check. Black working professionals on panels. Check. I have a love/hate relationship with Black History Month. I’m proud that we have designated a month […]
With the Advertising Industry focused on redressing the inequity coded into the fabric of data and business practices, it would be easy to overlook the vast systems that make the digital advertising ecosystem possible. At Kinesso we believe that these systems could be the key to making positive change more […]
The latest Ad Age article, “12 AD LEADERS PLANNING FOR THE COOKIELESS FUTURE,” features the top ad tech execs designing the next-generation of programmatic advertising. The article features Kinesso CEO, Arun Kumar, discussing the company’s latest innovation, Kii, and how the intelligent identity solution is easing the stress over the […]
Under legacy advertising ecosystems, brands still struggle with fragmented, inconsistent, and opaque customer experiences. But innovative API solutions can put advertisers back in control on the path towards a new future.
With depreciation of third-party cookies at hand, marketers need a solution that delivers a new, future-resilient way to continue understanding and connecting with audiences. Enter Kinesso Intelligent Identity (Kii), a solution that enables marketers to reach and connect with relevant audiences, in a world where third-party cookies and mobile ad IDs […]