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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

Teri Gallo Pass the Mic

Teri Gallo: Pass the Mic

“Now, fast forward 20 plus years, and I’ve never, never left digital—it’s in my DNA. And that was really a bigger career-defining moment. It was it was more than that, it was it was a career-making moment for me; it was absolutely monumental…” Meet Kinesso’s own Teri Gallo, the Global General Manager for Kinesso Marketplace. When a professor didn’t show

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Veterans Day: Highlighting Our Veteran Employees

Veterans Day: Highlighting Our Veteran Employees

Each year on November 11 in the United States, we take a day to honor our military veterans of the United States Armed Forces, and our IPG community is no exception. We are truly grateful for our veterans, and recognize their patriotism, love of country, and willingness to serve and

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The Engine+ Competition: Our Five Finalists

The Engine+ Competition: Our Five Finalists

TheEngine+ competition is down to our top five finalists, and we couldn’t be more excited! Built to foster creativity and innovation across Acxiom, Kinesso, and IPG as a whole, TheEngine+ competition enables talent from all levels to positively impact the future of our business by developing ideas for products and

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Google Marketing Platform: A Private-Yet-Performant Product Evolution

Consumer privacy has become a business resiliency issue for Chief Marketing Officers (CMOs), their advertising teams, and the Brands they serve. Data privacy and protection laws, regulations and enforcement have exploded, globally. This has exponentially increased the rules and requirements for modern marketing solutions. Key pieces of law and regulation

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The adtech ecosystem of the future needs more flexibility

The Future of AdTech Is Flexible and Fair

A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. The way I see it, this is a false dilemma that oversimplifies a very complex, evolving picture. It relies on too many flawed assumptions about things like the nature

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The Benefits of First-Party Data

The Benefits of First-Party Data

First-party data is more vital than ever before to advertisers and marketers. New regulations, the demise of third-party cookies, and rising privacy concerns have made first-party data the perfect means to capture customer information. When brands use their own first-party customer data, they are able to better optimize their ad

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What The Brave CMO Looks Like In A World Of Transformation

What the Brave CMO Looks Like in a World of Transformation

If there’s one word we hear a lot right now, it’s transformation. Overexposure to the word can make it sound hollow, but for those tasked with responding to the state of change, the concept of transformation is still incredibly meaningful, and is often overwhelming. Almost all brands are somewhere on

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TheEngine+: Discussing the Competition With Christine Ayuso

As the Director of Project Management at Kinesso, Christine Ayuso is no stranger to taking on challenging endeavors. In her three years at Kinesso, Christine has taken IPG’s internal entrepreneurship competition, TheEngine+, to new heights, improving the program, streamlining the processes, and helping spread awareness about the incredible opportunity. TheEngine+

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hispanic heritage month kinesso

The Importance of Hispanic Heritage Month

September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic culture, tradition, and LatinX-identified communities around the world. Through October 15th in the United States, we take time to recognize the deeply rooted and rich cultural legacy of Hispanic communities, as well as the independence anniversaries of

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Kinesso LATAM is #hiring for several hybrid jobs in Bogotá, Colombia! We have some exciting opportunities for you to join our fast-paced and dynamic teams. Click the link in our bio to learn more about these open positions! #Careers #GrowWithUs #JobsOfTheWeek #WeAreKinesso

How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso

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