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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
When it comes to celebrating the social, economic, cultural, and political achievements of women around the globe, we know our focus should extend far beyond Women’s History Month in March. We, as a society, have made great strides, but we still have important steps to take and more to learn and change. As important as it is to honor and
When it comes to celebrating the social, economic, cultural, and political achievements of women around the globe, we know our focus should extend far beyond Women’s History Month in March. We, as a society, have made great strides, but we still have important steps to take and more to learn
The adtech industry has been a very unique space for women from various backgrounds. Women in tech have been driving companies forward with new and innovative mindsets, supercharging their careers, and taking on executive-level and leaderships positions at tech and Fortune 500 companies. When I began my career in the
If you’ve been on the internet recently, chances are you’ve heard about OpenAI’s ChatGPT. This AI tool has seen a massive rise in popularity following its release in November 2022, with over 100 million users and counting. This is, in part, thanks to its ease of access. ChatGPT is free
Black History Month means looking at Black contributions throughout American history while also acknowledging and uplifting the Black Excellence of the future. Black leaders in media, communications, and advertising have jumped incredible hurdles throughout history. While the video above shares many more examples of Black excellence, the Black creatives below
Black History Month has been celebrated in the United States every February since 1967, and was created to honor the accomplishments and achievements of Black Americans throughout U.S. history. Today, Black History Month focuses on the discussion of Black individuals and their contributions to our society each and every day,
Since 2020, TheEngine+ competition has offered ambitious entrepreneurs within the IPG ecosystem the chance to impact the future of our business. By developing product ideas and business solutions across a variety of areas through this entrepreneurship competition, TheEngine+ aims to foster innovation and creativity, enabling talent from all levels to
In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness
Before we turn our calendars to January, we wanted to take a moment on reflect on all we have accomplished here at Kinesso this year. Over the last 12 months, we’ve seen strong company growth, new giving back initiatives across the globe, and an international presence that grows brighter all
Building customer trust is vital to the success of any brand. But there are ways marketers can increase trust without sacrificing something equally important—privacy. People, processes, and platforms must work together to build and maintain trust between brands and consumers. Data and technology have a clear interoperability in order to
As the year comes to a close, we look back at a big highlight over at our India office, where a memorable and much-anticipated country visit by Kinesso’s Global Executive Leadership team finally happened after weeks of planning. Team India is comprised of 400+ staff, and we loved seeing the
How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad
How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad
Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso
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