The Engine+ Catch Up: Insight From 2020’s Winning Team

As you’ve probably heard, TheEngine+ is Kinesso’s innovation and entrepreneurship competition. Through this platform, pioneering and like-minded individuals come together around a ground-breaking idea, form teams, and pitch their concepts to a panel of executive-level IPG judges. The top-rated teams develop their proposals further to compete for first place! On […]

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Unlocking Tomorrow’s Marketing Potential with Kii

With depreciation of third-party cookies at hand, marketers need a solution that delivers a new, future-resilient way to continue understanding and connecting with audiences. Enter Kinesso Intelligent Identity (Kii), a solution that enables marketers to reach and connect with relevant audiences, in a world where third-party cookies and mobile ad IDs […]

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Kinesso To Become a Closed Operator of Unified ID 2.0

Kinesso, the marketing intelligence unit of Interpublic Group (IPG), today announced that it will become a closed operator of Unified ID 2.0. Unified ID 2.0 is a new common currency of the open internet that represents an upgrade to existing identity solutions, while putting the consumer in the driver’s seat. Initially developed by The Trade Desk, Unified ID 2.0 is now an open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open […]

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Life with rotting apples, crumbling cookies and a FLoC

How much of your current marketing strategy is aimed at solving for the deprecation of 3rd party cookies and Apple’s recent IDFA changes? Sunsetting 3P cookies will fundamentally change how companies reach consumers through addressable advertising channels while Apple has created a fundamental change to emulate. Are you ready for […]

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Our Point of View on the Recent Google Announcement

What was announced? Google announced that it is targeting mid-2022 for the removal of third-party cookies from its Chrome browser. In our conversations with Google in advance of its announcement, Google assured us of its continued support of the third-party cookie in Chrome until the standards bodies have agreed on a solution […]

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