Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

the f word that really matters

DATAVERSITY: The F-Word That Really Matters

In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness is the interstitial tissue of society, community, and commerce. We

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Theengine+: Updates On The 2021 Winning Team

TheEngine+: Updates On The 2021 Winning Team

What if you had the opportunity to foster creativity and innovation, all while making a difference in the lives of people everywhere? Each year, IPG hosts a global “intrepreneurship” competition known as TheEngine+, where talent from all levels of Acxiom, Kinesso, and Matterkind has the opportunity to positively impact the

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A positive push toward the privacy-first age

A Positive Push Toward the Privacy-First Age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands

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Kinesso Appoints Matt Ware as Regional CEO for APAC

Kinesso Appoints Matt Ware as Regional CEO for APAC

Kinesso, IPG’s connected intelligence company, recently announced the appointment of four new Regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso Regional CEOs and will retain their Matterkind leadership responsibilities as well: Matt Ware in APAC, Andy Butters in EMEA, Jorge Chavez in LATAM, and Sean

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The Struggle Is Real: Anxiety Can Affect Anyone

As the Chief Product Officer at Kinesso, I oversee the development of countless solutions, am responsible for hundreds of employees and support business objectives that put me in meetings with some of the biggest names in our industry. And thanks to a great support system and coping skills I’ve learned over

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Certified™ Great Place to Work®!

Kinesso Is a Certified™ Great Place to Work®!

Trust is key in building a great workplace for all, so at Kinesso, we focus on fostering an environment of care, compassion, and confidence that led to our certification as a 2022 Certified™ by Great Place to Work®. More than 86% of survey respondents reported that Kinesso is a great

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Adapting to a New Normal"

Adapting to a New Normal

Most who know me well know that I am introverted with extroverted tendencies. The introvert has a time limit on being out. The extrovert in me does not hesitate when it comes to invitations to a great meal, conversation, museum, cultural event, or random activity. I love being around people,

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Designing Audiences with Intention

Designing Audiences with Intention

Martech has a bias problem. It is a problem that continues to haunt digital marketers and platforms, capture headlines, and create reputational and legal risk for brands. It is also an opportunity to examine the implicit bias impacting how we, as digital marketers, think about the complexities and nuances of

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Kinesso LATAM is #hiring for several hybrid jobs in Bogotá, Colombia! We have some exciting opportunities for you to join our fast-paced and dynamic teams. Click the link in our bio to learn more about these open positions! #Careers #GrowWithUs #JobsOfTheWeek #WeAreKinesso

How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso


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