Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

the f word that really matters

DATAVERSITY: The F-Word That Really Matters

In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness is the interstitial tissue of society, community, and commerce. We

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Sorry Not Sorry: I’m Still Learning

Sorry Not Sorry: I’m Still Learning

Whether you speak to one of my colleagues, a friend of mine, or my parents, they’d likely say the same thing: She’s always saying “Sorry.” Heck, even if you bump into me, you’ll probably still get an apology. And no matter how many times I’m told, or how many times

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Reclaiming Our Data Destiny Arun

ANA: Reclaiming Our Data Destiny

Every good marketer knows that data is king. From analytics, you can gather information that you would’ve never otherwise known. But many tech companies have crossed boundaries, gathered too much, and left people feeling violated. Where’s the line between too much data and just enough? With the shift away from

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What I Need to Believe About Black History Month

This time of year I scan and take inventory. Curated movie playlists. Check. MLK quotes and reinterpretations on social media. Check. Mainstream commercials featuring Black people. Check. Black working professionals on panels. Check. I have a love/hate relationship with Black History Month. I’m proud that we have designated a month

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Exploring Systematized Bias Through Innovation

With the Advertising Industry focused on redressing the inequity coded into the fabric of data and business practices, it would be easy to overlook the vast systems that make the digital advertising ecosystem possible. At Kinesso we believe that these systems could be the key to making positive change more

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Ad Age: 12 Ad Leaders Planning for the Cookieless Future

The latest Ad Age article, “12 AD LEADERS PLANNING FOR THE COOKIELESS FUTURE,” features the top ad tech execs designing the next-generation of programmatic advertising. The article features Kinesso CEO, Arun Kumar, discussing the company’s latest innovation, Kii, and how the intelligent identity solution is easing the stress over the

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The Engine+ Catch Up: Insight From 2020’s Winning Team

As you’ve probably heard, TheEngine+ is Kinesso’s innovation and entrepreneurship competition. Through this platform, pioneering and like-minded individuals come together around a ground-breaking idea, form teams, and pitch their concepts to a panel of executive-level IPG judges. The top-rated teams develop their proposals further to compete for first place! On

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Unlocking Tomorrow’s Marketing Potential with Kii

With depreciation of third-party cookies at hand, marketers need a solution that delivers a new, future-resilient way to continue understanding and connecting with audiences. Enter Kinesso Intelligent Identity (Kii), a solution that enables marketers to reach and connect with relevant audiences, in a world where third-party cookies and mobile ad IDs

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Closing the Loop Between Audience Measurement + Identity

We all remember when The Economist jolted the business world proclaiming the most valuable resource is no longer oil, but data. In advertising audience data can make or break a campaign. The allure of early programmatic was in consumer data that could be leveraged for audience-specific rather than inventory-driven campaigns,

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Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso


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