Kinesso, the marketing intelligence unit of Interpublic Group (IPG), today announced that it will become a closed operator of Unified ID 2.0. Unified ID 2.0 is a new common currency of the open internet that represents an upgrade to existing identity solutions, while putting the consumer in the driver’s seat. Initially developed by The Trade Desk, Unified ID 2.0 is now an open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open

With stricter regulation over consumer privacy and data collection, it has become increasingly difficult to track the way in which consumers interact with brands across a multifaceted, and sometimes fractured, marketing landscape. Robust analytical and modeling solutions are being leveraged to help brands understand the impact of their marketing efforts

How much of your current marketing strategy is aimed at solving for the deprecation of 3rd party cookies and Apple’s recent IDFA changes? Sunsetting 3P cookies will fundamentally change how companies reach consumers through addressable advertising channels while Apple has created a fundamental change to emulate. Are you ready for

What was announced? Google announced that it is targeting mid-2022 for the removal of third-party cookies from its Chrome browser. In our conversations with Google in advance of its announcement, Google assured us of its continued support of the third-party cookie in Chrome until the standards bodies have agreed on a solution

Download the Innovation Report here. AUTHORS: Arun Kumar, Chief Data & Marketing Technology Officer, IPG Daryl Lee, Global CEO, Mediabrands Graham Wilkinson, EVP, Product Innovation, Kinesso Sam Haboush, Director, Engineering, Kinesso, Anup Badhe, Director, Engineering, Kinesso & Gautham Hegde, SVP, Engineering, Kinesso Karlene O’Hara, VP, Product Management, Acxiom Nik Bear Brown,

  For a look inside the episode, check out Dr. Cate’s top 5 takeaways on the importance and power of data and data privacy.   PRIVACY SHOULD BE AT THE CORE OF YOUR BUSINESS: We need to acknowledge this concept. Not just because privacy is a human right or because

Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG GLOBAL Trust in the marketing and advertising ecosystem is under extreme pressure around the world. Brands want happy customers, and people want brands they can trust. In the digital age where a brand’s ability to survive and meet the

Can you share one of your top best practices for brands when handling consumer data? Treat all data about people as an abstract of the person. Provide the same level of respect and protection to that data that you would provide a person under your care.     Briefly explain