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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

the f word that really matters

DATAVERSITY: The F-Word That Really Matters

In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness is the interstitial tissue of society, community, and commerce. We

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Kinesso To Become a Closed Operator of Unified ID 2.0

Kinesso, the marketing intelligence unit of Interpublic Group (IPG), today announced that it will become a closed operator of Unified ID 2.0. Unified ID 2.0 is a new common currency of the open internet that represents an upgrade to existing identity solutions, while putting the consumer in the driver’s seat. Initially developed by The Trade Desk, Unified ID 2.0 is now an open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open

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Life with rotting apples, crumbling cookies and a FLoC

How much of your current marketing strategy is aimed at solving for the deprecation of 3rd party cookies and Apple’s recent IDFA changes? Sunsetting 3P cookies will fundamentally change how companies reach consumers through addressable advertising channels while Apple has created a fundamental change to emulate. Are you ready for

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Our Point of View on the Recent Google Announcement

What was announced? Google announced that it is targeting mid-2022 for the removal of third-party cookies from its Chrome browser. In our conversations with Google in advance of its announcement, Google assured us of its continued support of the third-party cookie in Chrome until the standards bodies have agreed on a solution

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2021 Innovation Report

Download the Innovation Report here. AUTHORS: Arun Kumar, Chief Data & Marketing Technology Officer, IPG Daryl Lee, Global CEO, Mediabrands Graham Wilkinson, EVP, Product Innovation, Kinesso Sam Haboush, Director, Engineering, Kinesso, Anup Badhe, Director, Engineering, Kinesso & Gautham Hegde, SVP, Engineering, Kinesso Karlene O’Hara, VP, Product Management, Acxiom Nik Bear Brown,

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Data Privacy Week with Sheila Colclasure

Can you share one of your top best practices for brands when handling consumer data? Treat all data about people as an abstract of the person. Provide the same level of respect and protection to that data that you would provide a person under your care.     Briefly explain

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How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso

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