Can you share one of your top best practices for brands when handling consumer data?

Treat all data about people as an abstract of the person. Provide the same level of respect and protection to that data that you would provide a person under your care.

Briefly explain the nuanced differences between data ethics and data privacy.

Data privacy is a check the box exercise to comply with the legal requirements for the proper handling of data including consent, notice and regulatory obligations. Data ethics is the cornerstone of responsibility in the digital age that ensures accountability for the fair use of data. Fairness to people is beyond legal compliance minimums and includes a full range of stakeholder considerations and harms prevention. Ultimately this has to happen operationally for engineering through to activation.
For more on Digital Responsibility, Data Ethics, and privacy, check out the first Viewpoints Exclusive!