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ABOUT THE ENGINE

TheEngine+ is IPG’s owned, innovation and entrepreneurship competition. Built to foster creativity and innovation across Acxiom, Kinesso, and IPG as a whole, TheEngine+ enables talent from all levels to positively impact the future of our business by developing ideas for products and business solutions across a variety of areas. Through this platform, pioneering and like-minded individuals come together around a ground-breaking idea, form teams, pitch their concepts to a panel of executive-level IPG judges and develop their proposals to compete for first place.

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FREQUENTLY ASKED QUESTIONS

TheEngine+ is IPG’s owned, innovation and entrepreneurship competition – think ABC’s Shark Tank, but specifically for the Data, Tech, Marketing & Advertising space. Built to foster creativity and innovation across Acxiom, Kinesso, and IPG as a whole, TheEngine+ enables talent from all levels to positively impact the future of our business by developing ideas for products and business solutions across a variety of areas. Through this platform, pioneering and like-minded individuals come together around a ground-breaking idea, form teams, pitch their concepts to a panel of executive-level IPG judges and develop their proposals to compete for first place.

Proposals are centered around a concept that supports and enhances IPG’s existing business offerings. For example, a team could develop a new way of handling data, a new marketing technology, a novel algorithm, a workflow automation, a new finance tool, or a new way of improving the media buying process. You will be asked to categorize your proposal as one of the following:

 

+ Activation

+ Artificial Intelligence/Machine Learning

+ Audience

+ Automation

+ Design

+ Innovation

+ Planning

+ Reporting

The winning team will be  given the opportunity to bring their idea to life. The idea will be funded by the investors. The team also receives an additional award for winning the pitch!

To learn more about our program, please get in touch! Email us at press@kinesso.com