/ OPEN THE DOOR TO A NEW MARKETING FRONTIER

No one has made a master key, until now.

Let’s not kid ourselves—third party cookies were never a perfect solution.

It’s time to innovate.

Introducing the new identity solution that focuses on increased audience reach across your marketing portfolio.

Noun: /kii/ (Kinesso Intelligent Identity)

DELIVERS

0 %

INCREASE IN MEANINGFUL REACH

/ MAKE THE FUTURE POSSIBLE

Unleash the possibilities of an open internet

Flexibility is at the core of our approach. Kii offers untapped access to your audience across the internet. Know your audience, and connect.

Reach audiences through:

Walled Gardens

Ad Exchanges

Media Owners

Open Internet

…and Beyond

Marketing without Compromise

Kii unlocks the borders between media, paid, and direct mail, in a channel agnostic way, to truly solve addressability and deliver seamless, relevant and respectful customer interactions.

Kii enables marketers to navigate the future – including the growing fragmentation, evolving regulations, and consumer expectations – no matter what it holds.

Kii Considerations

Customer Controls and Transparency

Ensure all partners in media activation and measurement adhere to opt-out requests

Align with Transparency Consent Framework (TCF) and latest consumer privacy requirements in region.

Direct Connectors

Provide an end point for publishers, SSPs and DSPs via APIs

Participate in data clean rooms for analysis and activation

Flexibility

Build the graph without limits and resolve to multiple identifiers, whether deterministic or probabilistic

Accomodates new identifiers as they become available to the market and are adopted

Optimize every dollar in market

Kii delivers significant cost savings, improved match rates, and higher effective reach rates.

Private Domain

FOR DIRECT MARKETING EFFORTS

A private domain graph collects and unifies a client’s owned data assets into views of unique consumers to be leveraged for direct marketing efforts, or through a cross-domain graph for addressable activation.

Cross-Domain

CONNECT TO TOP PUBLISHERS

A cross-domain graph collects and unifies data from numerous of third-party online and offline data sources to create unique identifiers that can be connected to top publishers and platforms for addressable activation.

Addressability

HIGHER MATCH RATES

The applications and services Kinesso has built on top of our identity spine enable audience creation and syndication through Audience Console. Tangible benefits include higher match rates and better, measurable outcomes.

/ GET STARTED

Ready to increase your reach?

/ LEARN MORE

Read about Kinesso Intelligent Identity from our thought leaders.

Why Identity Mapping Is The Future Of Advanced TV And Video Innovation

Closing The Loop Between Audience Measurement + Identity

Breaking down silos to develop a unified attribution measurement solution

Life with rotting apples, crumbling cookies and a FLoC