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Marketing Without Compromise

Don’t let a siloed internet keep you locked in place. Unlock the possibility of tomorrow’s marketing with Kii.

/ OPEN THE DOOR TO A NEW MARKETING FRONTIER

No one has made a master key, until now.

Let’s not kid ourselves—third party cookies were never a perfect solution.

 

It’s time to innovate.

 

Introducing the new identity solution that focuses on precise and increased audience reach across your marketing portfolio.

Layer 2

Noun: /ki/ (Kinesso Intelligent Identity)

DELIVERS

0 %
INCREASE IN MEANINGFUL REACH

/ MAKE THE FUTURE POSSIBLE

Unleash the possibilities of an open internet

Flexibility is at the core of our approach. Kii offers unfettered access to your audience across the internet. Know your audience, and connect.

Reach audiences through:

Walled Gardens

Ad Exchanges

Media Owners
Open Internet

…and Beyond

Kii Considerations

Customer Controls and Transparency


Ensure all partners in media activation and measurement adhere to opt-out requests


Align with Transparency Consent Framework (TCF)

Direct Connectors


Provide an end point for publishers, SSPs and DSPs via APIs


Participate in data clean rooms for analysis and activation

Flexibility


Build the graph without limits and resolve to multiple identifiers, whether deterministic or probabilistic


Accommodate of new identifiers as they become available to the market and are adopted

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Optimize every dollar in market

Kii delivers significant cost savings, improved match rates, and higher effective reach rates.

Private Domain

FOR DIRECT MARKETING EFFORTS

A private domain graph collects and unifies a client’s owned data assets into views of unique consumers to be leveraged for direct marketing efforts, or through a cross-domain graph for addressable activation.

Cross-Domain

CONNECT TO TOP PUBLISHERS

A cross-domain graph collects and unifies data from a number of third-party online and offline data sources to create unique identifiers that can be connected to top publishers and platforms for addressable activation.

Addressability

HIGHER MATCH RATES

The applications and services Kinesso has built on top of our identity spine enable audience creation and syndication through Audience Console. Tangible benefits include better reach due to higher match rates and better, measurable outcomes due to higher reach and accuracy.

/ GET STARTED

Ready to increase your reach?

Do things on your terms on behalf of your customers.