Audiences aren’t comprised of “targets.” They’re made up of multi-dimensional people whose priorities are always evolving. Our Audience data stack and team of experts tie multiple data sets together to create a comprehensive audience view and empower marketers to connect with them on their terms.
The foundational stack combines Acxiom data with marketers’ data, as well as 2nd and 3rd party sources, all in one connected view. This clarity enables our expert insights analysts to quickly and confidently identify High Value Audiences (HVAs) that drive results for brands.
A holistic, evolving view of audience behavior, both online and offline
Access to untapped audiences by leveraging fresh intent signals and consumer propensity models
Global scale with world-class data on over 2 billion people through Acxiom