We connect the dots, so marketers can connect with people.

Audience

Audience

Audiences aren’t comprised of “targets.” They’re made up of multi-dimensional people whose priorities are always evolving. Our Audience data stack and team of experts tie multiple data sets together to create a comprehensive audience view and empower marketers to connect with them on their terms.

The foundational stack combines Acxiom data with marketers’ data, as well as 2nd and 3rd party sources, all in one connected view. This clarity enables our expert insights analysts to quickly and confidently identify High Value Audiences (HVAs) that drive results for brands.

We offer:

A holistic, evolving view of audience behavior, both online and offline

Access to untapped audiences by leveraging fresh intent signals and consumer propensity models

Global scale with world-class data on over 2 billion people through Acxiom

Planning

Planning

Successful marketing is about more than impressions. We focus on building the optimal media plan for the budget to ensure that each brand experience truly connects.

To know what to do next, marketers need a handle on what’s happened before. Our solution combines historical marketing measurement models with real-time performance tracking systems to produce forecasts. Then our team of media experts uses AI-driven applications to continuously monitor the performance of media plans against those forecasts, so marketers can adjust as they go.

We offer:

Clean data and patent-pending algorithms to identify HVAs

Continuous campaign optimization against audiences, content, and inventory across all touchpoints

A team of specialists to provide data and analytical insights and guide the best outcome for businesses

Activation

Activation

Customers don’t care about channels; they care about their experience with a brand. The addressable media experts at our activation partner Matterkind help marketers eliminate the silos between search, social, display, audio, video, ATV and DOOH for a truly “channel-less” campaign. The result? You can reach your intended audience when and where they actually want to be reached.

Our AI-powered Command Center empowers marketers to make real-time, data-driven decisions and optimize their media plan based on a holistic understanding of their audience’s consumption habits. All in a way that respects consumer privacy and builds trust by putting out experiences that meet what people want, where they want it. In other words? The days of inundating or missing the market are gone.

We offer:

A massive addressable, premium marketplace of publishers handpicked by our Marketplace team

A view of audience overlap through our Audience Hub, ensuring we don’t waste impressions or spend

Full cross-channel campaign management, from planning to execution to optimization

Insights

Insights

Time spent digging through disparate data for insights is time not spent optimizing campaigns. Kinesso uses AI to make sure data is organized, standardized, accurate, and actionable, from planning to activation.

Of course, it takes more than a tool to extract insights. Our expert data scientists interpret the data as it comes in—whether single channel or multi-touch attribution—so marketers can take action and make adjustments to achieve their goals, all in real time. Not only will marketers be able to carefully monitor all the key metrics, but they’ll also be able to dive into the dimensions most critical to their business to deliver the value they’re looking for.

We offer:

Taxonomy standardization to ensure accurate campaign data and to reduce the manual reconciliation which delays timely reporting

Data aggregated from leading platforms, and harmonized to power campaign insights

User-friendly features and interfaces including interactive visualizations