The History of OTT…So Far

Popularity of streaming or OTT (Over The Top) services and CTV (Connected TV) devices is now mainstream. It may be hard to remember a time before streaming services existed in our lives, but there’s actually quite an interesting history that has already unfolded. As we all know, there is an […]

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Four Steps to Building an Identity-Based Marketing Strategy

Nothing embodies change as much as today’s marketing and advertising technology ecosystem. Seemingly every day, existing players are consolidated and new players emerge. Broadly, martech refers to the ecosystem of tools used to automate, measure, and amplify marketing efforts to reach specific customers and customer segments. The category covers advertising […]

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