Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

The Time is Now for AI-Powered Incremental ROI Optimization

Over the past year, I’ve seen a lot of exciting technology come together across Kinesso’s media measurement and optimization capabilities. One area that is particularly exciting is scaling experiments to drive incremental ROI optimization, and I hope to convince you to get excited about this area too.  Experiments are improving

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All Jargon Aside: Artificial Intelligence

In the latest episode of All Jargon Aside, our host, Graham Wilkinson connects with Ben Royce, Head of Performance Data Science at Google and Nik Bear Brown, Assistant Professor of Game AI, AI and Machine Learning at Northeastern University. Nik consults in computational biology at the Broad Institute of MIT

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Kinesso LATAM is #hiring for several hybrid jobs in Bogotá, Colombia! We have some exciting opportunities for you to join our fast-paced and dynamic teams. Click the link in our bio to learn more about these open positions! #Careers #GrowWithUs #JobsOfTheWeek #WeAreKinesso

How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso


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