Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

Reclaiming Our Data Destiny Arun

ANA: Reclaiming Our Data Destiny

Every good marketer knows that data is king. From analytics, you can gather information that you would’ve never otherwise known. But many tech companies have crossed boundaries, gathered too much, and left people feeling violated. Where’s the line between too much data and just enough? With the shift away from

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The Bright Side of Deepfakes

Since breaking into the mainstream in late 2017, deepfakes have gained increasing notoriety, thanks in part to malicious use hitting headlines and a collective uncertainty of how their use will influence consumers day-to-day. The term ‘deepfake’ has become more commonly used, being applied to any number of image manipulation techniques

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All Jargon Aside: Artificial Intelligence

In the latest episode of All Jargon Aside, our host, Graham Wilkinson connects with Ben Royce, Head of Performance Data Science at Google and Nik Bear Brown, Assistant Professor of Game AI, AI and Machine Learning at Northeastern University. Nik consults in computational biology at the Broad Institute of MIT

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How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso


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