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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
If you’ve been on the internet recently, chances are you’ve heard about OpenAI’s ChatGPT. This AI tool has seen a massive rise in popularity following its release in November 2022, with over 100 million users and counting. This is, in part, thanks to its ease of access. ChatGPT is free
In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness
That “first-party data is important” is a universal axiom in modern marketing. Commonly understood to be consented personally identifiable information (PII) obtained by marketers from customers through compelling value exchange, it is thought of as the fuel that powers addressability to customers across the purchase lifecycle and the most valuable
First-party data is more vital than ever before to advertisers and marketers. New regulations, the demise of third-party cookies, and rising privacy concerns have made first-party data the perfect means to capture customer information. When brands use their own first-party customer data, they are able to better optimize their ad
As the Director of Project Management at Kinesso, Christine Ayuso is no stranger to taking on challenging endeavors. In her three years at Kinesso, Christine has taken IPG’s internal entrepreneurship competition, TheEngine+, to new heights, improving the program, streamlining the processes, and helping spread awareness about the incredible opportunity. TheEngine+
Remember that shirt you saw online last week and meant to buy, but forgot to click through at the checkout? It happens! Maybe you got distracted, and meant to buy it later. But in the meantime, you’ve started seeing ads for that exact shirt, all over the web. And over
If you ask a digital marketer about obstacles in their job, you’re likely to get an assortment of responses ranging from “marketing budget” to “deprecation of third-party cookies.” However, there are three areas that are becoming dilemmas for marketers: Unifying data across platforms for the best view of people; understanding
The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions to help brands effectively plan, execute, and measure marketing campaigns. These solutions are deterministic in nature. And we’re seeing some seriously impressive solutions emerging in
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over the content in that environment, and extensive first-party data that (when shared compliantly) can help advertisers shape their campaigns, find lookalike audiences and more. Platforms
What if you had the opportunity to foster creativity and innovation, all while making a difference in the lives of people everywhere? Each year, IPG hosts a global “intrepreneurship” competition known as TheEngine+, where talent from all levels of Acxiom, Kinesso, and Matterkind has the opportunity to positively impact the
If you’ve been on the internet recently, chances are you’ve heard about OpenAI’s
In honor of data privacy day – I would like to talk about
That “first-party data is important” is a universal axiom in modern marketing. Commonly
First-party data is more vital than ever before to advertisers and marketers. New
As the Director of Project Management at Kinesso, Christine Ayuso is no stranger
Remember that shirt you saw online last week and meant to buy, but
If you ask a digital marketer about obstacles in their job, you’re likely
The loss of third-party cookies and mobile ad IDs, as well as ongoing
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising
What if you had the opportunity to foster creativity and innovation, all while
How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad
How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad
Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso
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