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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

Driving Digital Maturity through First-Party Data and Cloud-Based Solutions 

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The Benefits of First-Party Data

The Benefits of First-Party Data

First-party data is more vital than ever before to advertisers and marketers. New regulations, the demise of third-party cookies, and rising privacy concerns have made first-party data the perfect means to capture customer information. When brands use their own first-party customer data, they are able to better optimize their ad

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TheEngine+: Discussing the Competition With Christine Ayuso

As the Director of Project Management at Kinesso, Christine Ayuso is no stranger to taking on challenging endeavors. In her three years at Kinesso, Christine has taken IPG’s internal entrepreneurship competition, TheEngine+, to new heights, improving the program, streamlining the processes, and helping spread awareness about the incredible opportunity. TheEngine+

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Three Major Challenges Facing Digital Marketers

Three Major Challenges Facing Digital Marketers

If you ask a digital marketer about obstacles in their job, you’re likely to get an assortment of responses ranging from “marketing budget” to “deprecation of third-party cookies.” However, there are three areas that are becoming dilemmas for marketers: Unifying data across platforms for the best view of people; understanding

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Why Marketing Mix Modeling Is Making A Comeback

Why Marketing Mix Modeling Is Making A Comeback

The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions to help brands effectively plan, execute, and measure marketing campaigns. These solutions are deterministic in nature. And we’re seeing some seriously impressive solutions emerging in

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Walled Garden Advertising

Walled Garden Advertising

What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over the content in that environment, and extensive first-party data that (when shared compliantly) can help advertisers shape their campaigns, find lookalike audiences and more. Platforms

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Theengine+: Updates On The 2021 Winning Team

TheEngine+: Updates On The 2021 Winning Team

What if you had the opportunity to foster creativity and innovation, all while making a difference in the lives of people everywhere? Each year, IPG hosts a global “intrepreneurship” competition known as TheEngine+, where talent from all levels of Acxiom, Kinesso, and Matterkind has the opportunity to positively impact the

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A positive push toward the privacy-first age

A Positive Push Toward the Privacy-First Age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands

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Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso

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