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A Positive Push Toward the Privacy-First Age

A positive push toward the privacy-first age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands […]

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Designing Audiences with Intention

Designing Audiences with Intention

Martech has a bias problem. It is a problem that continues to haunt digital marketers and platforms, capture headlines, and create reputational and legal risk for brands. It is also an opportunity to examine the implicit bias impacting how we, as digital marketers, think about the complexities and nuances of […]

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Data Activation and Data Matching, Part 2

Harnessing your first-party data to drive decisioning and to use for Marketing, Personalization and Analytics isn’t easy to employ, and it requires curiosity, rigor and cohesiveness. A brand that is intent on using and activating this data should be knowledgeable about their first-party data and the resources available within their […]

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