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Should Brands Shift to an Audience Buying Approach?

Should Brands Shift to an Audience Buying Approach?

(Digital) Audience buying (used interchangeably with programmatic and self-service buying) has been around since the early 2010s, however it still remains a complex concept. It goes well beyond the typical contextual targeting tactic, which targets consumers based on assumed content consumption but, actually targeting consumers based on their internet browsing

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Should Brands Shift to an Audience Buying Approach?

(Digital) Audience buying (used interchangeably with programmatic and self-service buying) has been around

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In honor of Women's History Month, women from acro

In honor of Women's History Month, women from across Kinesso and Matterkind gathered to discuss their experiences as women in tech, advertising, and the workforce as a whole in a panel broadcast to our companies. Watch here a recap of the panel and hear the insights and experiences of some of our wonderful women at Kinesso and Matterkind. #WomensHistoryMonth

Click the link in our bio to read more about Eima

Click the link in our bio to read more about Eima Pandher's insights on her 15-year-long experience as a woman in the #Adtech Industry while also juggling of being a wife, mother, sister and daughter. #WomenInTech #WomensHistoryMonth

#Truth, #Trailblazing, and #Togetherness are at th

#Truth, #Trailblazing, and #Togetherness are at the heart of everything we do at Kinesso. We believe in being honest, innovative, and collaborative with our clients and partners, as we work together to open new doors in the world of marketing. Learn more about our values by clicking the link in our bio. #WeAreKinesso

As important as it is to honor and learn from wome

As important as it is to honor and learn from women who made history and enabled little girls to imagine new possibilities for their lives, we also need to make space for recognizing those who are doing big things right now in their areas of influence. Reach more about female trailblazer Melanie Nelson's professional journey by clicking the link in our bio. #WomensHistoryMonth

In honor of Women's History Month, we're highlight

In honor of Women's History Month, we're highlighting the talented women of Kinesso and Matterkind. Today, we are sharing the story of a strong female Senior Associate, Valentina Patino. Click the link in our bio to read more about her professional journey. #WomensHistoryMonth

Eima Pandher, VP of International Business Operati

Eima Pandher, VP of International Business Operations shares her experience as a woman in the #Adtech industry. Check out her story by clicking the link in our bio. #WomensHistoryMonth

Check out Kinesso’s SVP of Global Culture and In

Check out Kinesso’s SVP of Global Culture and Inclusion Dr. Femi Olu-Lafe in AdExchanger, where she was recognized in 2022 as a DEI Champion in the Top Women in Media and AdTech awards. Femi is an awarded DEI practitioner and a key member of our company. Read more about her insights into how to be a great DEI champion and build inclusivity in the workplace at our link in bio.
#WeAreKinesso #DEI #Diversity #Equity #Inclusion

Sheila Colclasure, SVP of Data Integrity & Public

Sheila Colclasure, SVP of Data Integrity & Public Policy and 2022 #TopWomenMediaAdTech Award honoree in the category of Data Demystifier shares her insights on #dataethics. Don't forget to nominate the top female innovators in the media & Adtech Industry by March 16! Click the link in our bio to learn more.

Discover how AI-powered #ChatGPT is revolutionizin

Discover how AI-powered #ChatGPT is revolutionizing the creative industry by collaborating with, rather than replacing, human talent. Read more about the innovative partnership between AI and creativity by clicking the link in our bio.

As Women's History Month continues, and in reflect

As Women's History Month continues, and in reflection of International Women's Day yesterday, our employees have been sharing their thoughts. Check out what Yerddy Lanfranco has to say about #genderequity in the advertising space. #InternationalWomenDay

Today and everyday, we celebrate the amazing women

Today and everyday, we celebrate the amazing women of Kinesso who are shaping the future of our company and our industry across the globe. Thank you for your dedication, your passion, and your unwavering commitment to making Kinesso great. #InternationalWomensDay

Get to know a few of our #NYC team members in this

Get to know a few of our #NYC team members in this week's #WeAreKinesso series!

In honor of Women's History Month, Femi Olu-Lafe r

In honor of Women's History Month, Femi Olu-Lafe reminisces on her recognition as one of the 2022 Top Women in Media & Adtech presented by AdMonsters & AdExchanger. She reflects on the importance of this recognition and encourages you to nominate the female trailblazer in your life before the March 16 deadline. Click the link in our bio to submit your nomination!

Happy Employee Appreciation Day! Today, we honor t

Happy Employee Appreciation Day! Today, we honor the outstanding individuals who comprise our Kinesso team - the change-makers, innovators, and trailblazers who make our organization great. We want to express our gratitude for your dedication and hard work, not only on this special day but every single day. Thank you for always showing up and making a positive impact on our team and beyond. #EmployeeAppreciationDay #WeAreKinesso

March marks the start of Women’s History Month,

March marks the start of Women’s History Month, a time where we take a moment to reflect, acknowledge and highlight the contributions of women in the United States that are often overlooked. We are honored to have an organization filled with remarkable women that have truly shaped Kinesso to what is today. We will spend the month highlighting women in adtech that are making history one day at a time while taking part in internal panel discussions and lending a hand to some women-owned organizations. #WHM #EmpowerWomen #WomensHistoryMonth #WomenInTech

Huge shoutout to our panelists who took part in Im

Huge shoutout to our panelists who took part in Impact's Remembering the Past, Elevating the Future panel and shared their insights and experiences. Thank you to everyone who attended either in our NYC office or virtually. #BlackHistoryMonth

Black History Month means looking at Black contrib

Black History Month means looking at Black contributions throughout American history while also acknowledging and uplifting the Black Excellence of the future. Black leaders in media, communications, and advertising have jumped incredible hurdles throughout history. Click the link in our bio and learn about the Black creatives shaping the industry in meaningful ways.

Black History Month is a time to amplify the pride

Black History Month is a time to amplify the pride we have in the past in order to fuel progression for future generations to come. In honor of Black History Month, we asked our team members what Black history means to them, take a look at what Rodney Newby, VP of Marketplace Solutions, had to say. #BlackHistoryMonth #BHM #BlackHistoryMonth2023 #WeAreKinesso

Black Americans have had a crucial role in shaping

Black Americans have had a crucial role in shaping American history and advancing science, economics, technology, and culture as we know it today. To honor Black History Month, we asked our team members what Black history means to them; take a look at what Joseph Quashie said. #BlackHistoryMonth

Kii is the #identity solution that has unlocked th

Kii is the #identity solution that has unlocked the door. Kii focuses on increased #audiencereach across your marketing portfolio. No one has made a master key, until now. Click the link in our bio to open the door today. #Kii #WeAreKinesso

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Kinesso @kinesso ·

28 Oct

Kinesso LATAM is #hiring for several hybrid jobs in Bogotá, Colombia! We have some exciting opportunities for you to join our fast-paced and dynamic teams. Click the link in our bio to learn more about these open positions! #Careers #GrowWithUs #JobsOfTheWeek #WeAreKinesso

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Fast Company @fastcompany ·

28 Oct

How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad

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Fast Company @fastcompany ·

28 Oct

How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad

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Kinesso @kinesso ·

27 Oct

Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso

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