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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
Most of you have probably heard of Supply Path Optimization (SPO), but what is Total Path Optimization? In my first blog article, Demand-Side Platforms in 2020: Part 1, I mention the topic of Supply Path Optimization and how it is evolving in 2020: “Supply path optimization” became a big topic
Although the frenzy of platform acquisitions and mergers has died down it is still a constant challenge to navigate all the new players and offerings. It helps to bucket the buying platforms into two main categories, “omnichannel” and “specialized.” While omnichannel DSPs are awarded most of the budget and thus
Due to the tech-neutral ethos of Matterkind we regularly vet, utilize, and build relationships with a vast array of addressable buying platforms. This provides us with a comprehensive and relatively unique view of the industry. Furthermore, through our demand-side platform (DSP) scorecards, UI feedback sessions, and roadmap conversations we are
Most of you have probably heard of Supply Path Optimization (SPO), but what
Although the frenzy of platform acquisitions and mergers has died down it is
Due to the tech-neutral ethos of Matterkind we regularly vet, utilize, and build
How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad
How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad
Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso
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