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GDPR

A Positive Push Toward the Privacy-First Age

A positive push toward the privacy-first age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands […]

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