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Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
In honor of data privacy day – I would like to talk about the F-word that really matters, Fairness. In a world of tech certainty and data infinity, getting the value exchange right between people and brands that collect and use people’s data depends on the F-word that really matters.Fairness
September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic culture, tradition, and LatinX-identified communities around the world. Through October 15th in the United States, we take time to recognize the deeply rooted and rich cultural legacy of Hispanic communities, as well as the independence anniversaries of
Remember that shirt you saw online last week and meant to buy, but forgot to click through at the checkout? It happens! Maybe you got distracted, and meant to buy it later. But in the meantime, you’ve started seeing ads for that exact shirt, all over the web. And over
If you ask a digital marketer about obstacles in their job, you’re likely to get an assortment of responses ranging from “marketing budget” to “deprecation of third-party cookies.” However, there are three areas that are becoming dilemmas for marketers: Unifying data across platforms for the best view of people; understanding
What if you had the opportunity to foster creativity and innovation, all while making a difference in the lives of people everywhere? Each year, IPG hosts a global “intrepreneurship” competition known as TheEngine+, where talent from all levels of Acxiom, Kinesso, and Matterkind has the opportunity to positively impact the
This article was originally posted on Afrotech, in partnership with Kinesso. In the tech industry, the volume of conversations about startups and entrepreneurship is right up there with those around remote work and pandemic-driven innovation. Some of us are expeditiously plotting to leave the 9-to-5 and take our talents to
Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands
Most who know me well know that I am introverted with extroverted tendencies. The introvert has a time limit on being out. The extrovert in me does not hesitate when it comes to invitations to a great meal, conversation, museum, cultural event, or random activity. I love being around people,
Every good marketer knows that data is king. From analytics, you can gather information that you would’ve never otherwise known. But many tech companies have crossed boundaries, gathered too much, and left people feeling violated. Where’s the line between too much data and just enough? With the shift away from
Across the digital marketing and advertising space, there have been many noteworthy announcements around how advertising is being disrupted by the death of the third-party cookie. Including for example, upcoming changes to the Chrome browser announced by Google and now Apple’s announcement of a new consent framework to the mobile
In honor of data privacy day – I would like to talk about
September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic
Remember that shirt you saw online last week and meant to buy, but
If you ask a digital marketer about obstacles in their job, you’re likely
What if you had the opportunity to foster creativity and innovation, all while
This article was originally posted on Afrotech, in partnership with Kinesso. In the
Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing
Most who know me well know that I am introverted with extroverted tendencies.
Every good marketer knows that data is king. From analytics, you can gather
Across the digital marketing and advertising space, there have been many noteworthy announcements
How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad
How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad
Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso
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