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Dreams And Innovation Come To Life: TheEngine+ Is Empowering Employees At Kinesso

Dreams And Innovation Come To Life: TheEngine+ Is Empowering Employees At Kinesso

This article was originally posted on Afrotech, in partnership with Kinesso. In the tech industry, the volume of conversations about startups and entrepreneurship is right up there with those around remote work and pandemic-driven innovation. Some of us are expeditiously plotting to leave the 9-to-5 and take our talents to […]

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A Positive Push Toward the Privacy-First Age

A positive push toward the privacy-first age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands […]

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The Future of Identity in the Addressable Advertising World

Across the digital marketing and advertising space, there have been many noteworthy announcements around how advertising is being disrupted by the death of the third-party cookie. Including for example, upcoming changes to the Chrome browser announced by Google and now Apple’s announcement of a new consent framework to the mobile […]

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Four Steps to Building an Identity-Based Marketing Strategy

Nothing embodies change as much as today’s marketing and advertising technology ecosystem. Seemingly every day, existing players are consolidated and new players emerge. Broadly, martech refers to the ecosystem of tools used to automate, measure, and amplify marketing efforts to reach specific customers and customer segments. The category covers advertising […]

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Why Identity is Key in Times of Crises

Many brands, and the agencies that serve them, are now acutely aware of what the walled gardens have known all along: identity rules. With that said, financial services and healthcare companies and governments have a long history of strict practices when it comes to positively identifying people for the purposes […]

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