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Innovation

The Future of Identity in the Addressable Advertising World

Across the digital marketing and advertising space, there have been many noteworthy announcements around how advertising is being disrupted by the death of the third-party cookie. Including for example, upcoming changes to the Chrome browser announced by Google and now Apple’s announcement of a new consent framework to the mobile […]

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How Brands Can Innovate Today

Innovation is a concept that engenders both universal alignment and universal confusion. We all agree that innovation is necessary but can’t agree on the right way to get there. We share concerns that we must continue to evolve our business but are equally concerned to execute on new ideas because […]

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