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What the Brave CMO Looks Like in a World of Transformation

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What The Brave CMO Looks Like In A World Of Transformation

What the Brave CMO Looks Like in a World of Transformation

If there’s one word we hear a lot right now, it’s transformation. Overexposure to the word can make it sound hollow, but for those tasked with responding to the state of change, the concept of transformation is still incredibly meaningful, and is often overwhelming. Almost all brands are somewhere on

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hispanic heritage month kinesso

The Importance of Hispanic Heritage Month

September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic culture, tradition, and LatinX-identified communities around the world. Through October 15th in the United States, we take time to recognize the deeply rooted and rich cultural legacy of Hispanic communities, as well as the independence anniversaries of

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Three Major Challenges Facing Digital Marketers

Three Major Challenges Facing Digital Marketers

If you ask a digital marketer about obstacles in their job, you’re likely to get an assortment of responses ranging from “marketing budget” to “deprecation of third-party cookies.” However, there are three areas that are becoming dilemmas for marketers: Unifying data across platforms for the best view of people; understanding

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Why Marketing Mix Modeling Is Making A Comeback

Why Marketing Mix Modeling Is Making A Comeback

The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions to help brands effectively plan, execute, and measure marketing campaigns. These solutions are deterministic in nature. And we’re seeing some seriously impressive solutions emerging in

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Walled Garden Advertising

Walled Garden Advertising

What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over the content in that environment, and extensive first-party data that (when shared compliantly) can help advertisers shape their campaigns, find lookalike audiences and more. Platforms

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Eight Tips for Fighting Employee Burnout

Eight Tips for Fighting Employee Burnout

Feeling stressed, overwhelmed, or depressed at work? Anxious from simply opening your laptop, or fatigued when responding to an email? When we are feeling burned out, we can write inaccurate narratives about how much control we have over work behaviors. In the new remote environment, many are quickly seeing the

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Certified™ Great Place to Work®!

Kinesso Is a Certified™ Great Place to Work®!

Trust is key in building a great workplace for all, so at Kinesso, we focus on fostering an environment of care, compassion, and confidence that led to our certification as a 2022 Certified™ by Great Place to Work®. More than 86% of survey respondents reported that Kinesso is a great

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Adapting to a New Normal"

Adapting to a New Normal

Most who know me well know that I am introverted with extroverted tendencies. The introvert has a time limit on being out. The extrovert in me does not hesitate when it comes to invitations to a great meal, conversation, museum, cultural event, or random activity. I love being around people,

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Designing Audiences with Intention

Designing Audiences with Intention

Martech has a bias problem. It is a problem that continues to haunt digital marketers and platforms, capture headlines, and create reputational and legal risk for brands. It is also an opportunity to examine the implicit bias impacting how we, as digital marketers, think about the complexities and nuances of

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Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso

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