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Black History Month means looking at Black contributions throughout American history while also acknowledging and uplifting the Black Excellence of the future. Black leaders in media, communications, and advertising have jumped incredible hurdles throughout history. While the video above shares many more examples of Black excellence, the Black creatives below
If there’s one word we hear a lot right now, it’s transformation. Overexposure to the word can make it sound hollow, but for those tasked with responding to the state of change, the concept of transformation is still incredibly meaningful, and is often overwhelming. Almost all brands are somewhere on
September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic culture, tradition, and LatinX-identified communities around the world. Through October 15th in the United States, we take time to recognize the deeply rooted and rich cultural legacy of Hispanic communities, as well as the independence anniversaries of
If you ask a digital marketer about obstacles in their job, you’re likely to get an assortment of responses ranging from “marketing budget” to “deprecation of third-party cookies.” However, there are three areas that are becoming dilemmas for marketers: Unifying data across platforms for the best view of people; understanding
The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions to help brands effectively plan, execute, and measure marketing campaigns. These solutions are deterministic in nature. And we’re seeing some seriously impressive solutions emerging in
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over the content in that environment, and extensive first-party data that (when shared compliantly) can help advertisers shape their campaigns, find lookalike audiences and more. Platforms
Feeling stressed, overwhelmed, or depressed at work? Anxious from simply opening your laptop, or fatigued when responding to an email? When we are feeling burned out, we can write inaccurate narratives about how much control we have over work behaviors. In the new remote environment, many are quickly seeing the
This article was originally posted on Afrotech, in partnership with Kinesso. In the tech industry, the volume of conversations about startups and entrepreneurship is right up there with those around remote work and pandemic-driven innovation. Some of us are expeditiously plotting to leave the 9-to-5 and take our talents to
Trust is key in building a great workplace for all, so at Kinesso, we focus on fostering an environment of care, compassion, and confidence that led to our certification as a 2022 Certified™ by Great Place to Work®. More than 86% of survey respondents reported that Kinesso is a great
Most who know me well know that I am introverted with extroverted tendencies. The introvert has a time limit on being out. The extrovert in me does not hesitate when it comes to invitations to a great meal, conversation, museum, cultural event, or random activity. I love being around people,
Black History Month means looking at Black contributions throughout American history while also
If there’s one word we hear a lot right now, it’s transformation. Overexposure
September 15th marked the start of Hispanic Heritage Month, a celebration of Hispanic
If you ask a digital marketer about obstacles in their job, you’re likely
The loss of third-party cookies and mobile ad IDs, as well as ongoing
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising
Feeling stressed, overwhelmed, or depressed at work? Anxious from simply opening your laptop,
This article was originally posted on Afrotech, in partnership with Kinesso. In the
Trust is key in building a great workplace for all, so at Kinesso,
Most who know me well know that I am introverted with extroverted tendencies.
How to win #brandloyalty panel recap—4 key takeaways. 1. Highly curated experiences and being spoken “to” are out. Learn more from the experts @ipg and @twitch. @fastcompany #ad
How to win #brandloyalty amidst all the marketing noise. @IPG and @twitch executives discuss ways to forge lasting and authentic #customerrelationships in this @fastcompany panel. #ad
Kinesso's Chief Talent Officer, Renu Honda, and Wendi Dunlap, SVP Outcome Based Planning, spoke last week at @AdvertisingWeek, at the Equality Lounge hosted by The @FemaleQuotient. Check out these photos from the event! #AdvertisingWeek #AW2022 #WeAreKinesso
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