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Dreams And Innovation Come To Life: TheEngine+ Is Empowering Employees At Kinesso

Dreams And Innovation Come To Life: TheEngine+ Is Empowering Employees At Kinesso

This article was originally posted on Afrotech, in partnership with Kinesso. In the tech industry, the volume of conversations about startups and entrepreneurship is right up there with those around remote work and pandemic-driven innovation. Some of us are expeditiously plotting to leave the 9-to-5 and take our talents to […]

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Designing Audiences with Intention

Designing Audiences with Intention

Martech has a bias problem. It is a problem that continues to haunt digital marketers and platforms, capture headlines, and create reputational and legal risk for brands. It is also an opportunity to examine the implicit bias impacting how we, as digital marketers, think about the complexities and nuances of […]

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First Large-Scale Test of HVAs Compares Effectiveness to Demographic and Contextual Targeting

With the emergence of big data and people-based IDs, advertisers have been shifting to a new, more precise deployment strategy – High Value Audiences (HVAs). The method relies on the identification of specific personas that are deemed as having more lifetime value than people reached through broader, more traditional methods. […]

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