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Total Path Optimization

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Total Path Optimization

Most of you have probably heard of Supply Path Optimization (SPO), but what is Total Path Optimization? In my first blog article, Demand-Side Platforms in 2020: Part 1, I mention the topic of Supply Path Optimization and how it is evolving in 2020: “Supply path optimization” became a big topic

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The Time is Now for AI-Powered Incremental ROI Optimization

Over the past year, I’ve seen a lot of exciting technology come together across Kinesso’s media measurement and optimization capabilities. One area that is particularly exciting is scaling experiments to drive incremental ROI optimization, and I hope to convince you to get excited about this area too.  Experiments are improving

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