Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

building trust in your advertising ecosystem

Building Trust in Your Advertising Ecosystem

Building customer trust is vital to the success of any brand. But there are ways marketers can increase trust without sacrificing something equally important—privacy. People, processes, and platforms must work together to build and maintain trust between brands and consumers. Data and technology have a clear interoperability in order to

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Google Marketing Platform: A Private-Yet-Performant Product Evolution

Consumer privacy has become a business resiliency issue for Chief Marketing Officers (CMOs), their advertising teams, and the Brands they serve. Data privacy and protection laws, regulations and enforcement have exploded, globally. This has exponentially increased the rules and requirements for modern marketing solutions. Key pieces of law and regulation

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The adtech ecosystem of the future needs more flexibility

The Future of AdTech Is Flexible and Fair

A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. The way I see it, this is a false dilemma that oversimplifies a very complex, evolving picture. It relies on too many flawed assumptions about things like the nature

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The Benefits of First-Party Data

The Benefits of First-Party Data

First-party data is more vital than ever before to advertisers and marketers. New regulations, the demise of third-party cookies, and rising privacy concerns have made first-party data the perfect means to capture customer information. When brands use their own first-party customer data, they are able to better optimize their ad

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A positive push toward the privacy-first age

A Positive Push Toward the Privacy-First Age

Advertisers are understandably concerned about the impact privacy-related disruption—from cookie deprecation to ongoing privacy regulation—will have on overall reach and effectiveness. But the results of this study highlight three encouraging themes that make me hopeful about the future of digital advertising and our industry in this privacy-first age. First, brands

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What the iOS 14 Update Means for Brands

Apple recently announced several new features in their upcoming release of iOS 14. Of note to the advertising world were several announcements around privacy that are likely to have long term effects on the large mobile advertising industry. These updates are in keeping with Apple’s decision to help give consumers

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