Strategic insights to inform a data-driven future.

Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

Total Path Optimization

Most of you have probably heard of Supply Path Optimization (SPO), but what is Total Path Optimization? In my first blog article, Demand-Side Platforms in 2020: Part 1, I mention the topic of Supply Path Optimization and how it is evolving in 2020: “Supply path optimization” became a big topic

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Demand-Side Platforms (DSPs) in 2020: Part 1, Overall Trends

Due to the tech-neutral ethos of Matterkind we regularly vet, utilize, and build relationships with a vast array of addressable buying platforms. This provides us with a comprehensive and relatively unique view of the industry. Furthermore, through our demand-side platform (DSP) scorecards, UI feedback sessions, and roadmap conversations we are

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