Unlocking Tomorrow’s Marketing Potential with Kii

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

With depreciation of third-party cookies at hand, marketers need a solution that delivers a new, future-resilient way to continue understanding and connecting with audiences. Enter Kinesso Intelligent Identity (Kii), a solution that enables marketers to reach and connect with relevant audiences, in a world where third-party cookies and mobile ad IDs are increasingly absent. Kii makes possible the consistent, privacy-first approach to identity that’s required to plan, execute, and measure great customer experiences. It is the only solution that opens all ‘doors’ in the addressable marketing ecosystem, across the open web and with ‘walled gardens.’ Kii enables an increase in relevant campaign reach – typically 20% through match rate improvements – to deliver better marketing and customer experiences at a lower cost to brands. Furthermore, Kii locks in higher standards of security and privacy by reducing data movement and by helping ensure people’s interests and data rights are respected. Arun Kumar, CEO of Kinesso and global chief data and marketing technology officer at IPG, recently talked with Adweek to share more about this latest innovation from Kinesso.

More To Explore


The Customizable Solution For Fragmented MAdtech

Under legacy advertising ecosystems, brands still struggle with fragmented, inconsistent, and opaque customer experiences. But innovative API solutions can put advertisers back in control on the path towards a new future.


Strategic insights to inform a data-driven future.


Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.