Strategic insights to inform a data-driven future.
Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions
Advertising is built on relationships. They are fundamental to its success. A brand’s relationship with its customers. A marketer’s relationship with their agency. And –
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over
Everyone knows marketing works best when it perfectly addresses the audience – and that includes respect, data ethics, safety, and security. It also depends on
With the emergence of big data and people-based IDs, advertisers have been shifting to a new, more precise deployment strategy – High Value Audiences (HVAs).
It is often said people are our most valuable resource. In the Technology space, this is especially true. It’s the people behind the technology –
We are a lonely nation. A 2018 study by Cigna found nearly half of Americans report sometimes or always feeling alone or left out. Enter
Many brands, and the agencies that serve them, are now acutely aware of what the walled gardens have known all along: identity rules. With that
In the latest episode of All Jargon Aside, our host, Graham Wilkinson connects with Ben Royce, Head of Performance Data Science at Google and Nik
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