Strategic insights to inform a data-driven future.
Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
The loss of third-party cookies and mobile ad IDs, as well as ongoing data regulation, is driving huge investment in first-party identity and measurement solutions
Advertising is built on relationships. They are fundamental to its success. A brand’s relationship with its customers. A marketer’s relationship with their agency. And –
What Are Walled Gardens? In advertising, a ‘walled garden’ describes a closed advertising ecosystem; where a platform has a large, signed-in audience base, control over
Trust is key in building a great workplace for all, so at Kinesso, we focus on fostering an environment of care, compassion, and confidence that
AfroTech talked to four women who are thriving in their tech careers at Kinesso and Matterkind, and working to drive the companies forward in the areas of
Most who know me well know that I am introverted with extroverted tendencies. The introvert has a time limit on being out. The extrovert in
Martech has a bias problem. It is a problem that continues to haunt digital marketers and platforms, capture headlines, and create reputational and legal risk
Whether you speak to one of my colleagues, a friend of mine, or my parents, they’d likely say the same thing: She’s always saying “Sorry.”
Technology has become engrained in our everyday lives, and with this, there is much to gain, but also something significant that has been lost—our privacy.
Every good marketer knows that data is king. From analytics, you can gather information that you would’ve never otherwise known. But many tech companies have
This time of year I scan and take inventory. Curated movie playlists. Check. MLK quotes and reinterpretations on social media. Check. Mainstream commercials featuring Black
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