Strategic insights to inform a data-driven future.
Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.
Under legacy advertising ecosystems, brands still struggle with fragmented, inconsistent, and opaque customer experiences. But innovative API solutions can put advertisers back in control on the path towards a new future.
As you’ve probably heard, TheEngine+ is Kinesso’s innovation and entrepreneurship competition. Through this platform, pioneering and like-minded individuals come together around a ground-breaking idea, form
With depreciation of third-party cookies at hand, marketers need a solution that delivers a new, future-resilient way to continue understanding and connecting with audiences. Enter
Download the Innovation Report here. AUTHORS: Arun Kumar, Chief Data & Marketing Technology Officer, IPG Daryl Lee, Global CEO, Mediabrands Graham Wilkinson, EVP, Product Innovation, Kinesso
For a look inside the episode, check out Dr. Cate’s top 5 takeaways on the importance and power of data and data privacy.
Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG GLOBAL Trust in the marketing and advertising ecosystem is under extreme pressure around the
Can you share one of your top best practices for brands when handling consumer data? Treat all data about people as an abstract of the
With the real-time buying of addressable audiences firmly in place and with audience capabilities quickly expanding, how do you enable a real- time performance to
Kinesso is just over a year old. As an organization, we’re charting our own course, sitting at the intersection of marketing, technology, platforms and consulting.
I’ve spent the last 25+ years working at this extraordinary point of convergence as a Professor, faculty member & mentor at some of the world’s
Having gone through several years of work in Paid Search and Affiliate Marketing, outcome-based buying always seemed part of the media landscape to me. Outcome-based
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