Strategic insights to inform a data-driven future.


Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.

2021 Innovation Report

Download the Innovation Report here. AUTHORS: Arun Kumar, Chief Data & Marketing Technology Officer, IPG Daryl Lee, Global CEO, Mediabrands Graham Wilkinson, EVP, Product Innovation, Kinesso

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Faster Feedback Loops

With the real-time buying of addressable audiences firmly in place and with audience capabilities quickly expanding, how do you enable a real- time performance to

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