Audience
Kinesso helps marketers gain a connected understanding of their audiences. By bringing together data sets from Acxiom and other trusted sources, marketers get the whole picture, so they can take the right action.
Marketing isn’t working for marketers.
Thanks to siloed technologies and disconnected data, marketers often get a fractured view of their audience and struggle to gain timely insights. That means interactions fall short and investments fail to pay off.
Marketing isn’t working for consumers.
Every day, consumers are inundated with pushy, irrelevant ads that talk at them, not with them. The result? They don’t feel respected or understood.
Kinesso is here to fix it.
Our open, flexible platform powers applications and services to provide marketers with a holistic understanding of their audience and campaigns, so they can create truly relevant brand experiences that connect with the right consumers.
It’s time for marketing to work for both people and brands.
Kinesso is fueling a sea change in the marketing industry. We were founded by IPG, on the belief that marketing ultimately delivers better business results when all parties benefit. When marketers can act on connected data. When people feel they’re being treated like human beings. When brands know their message isn’t getting lost in all the noise.
It all starts with the flexibility of an open platform. One that allows us to integrate with the very best technology and data providers, to bring the right solutions together, and to make them actionable for marketers in all the ways that matter.
Learn about usWe power connections. Not just clicks.
As a marketing intelligence engine, Kinesso helps brands connect with the right people and drive meaningful outcomes.
Our connected suite of applications leverages proprietary, patent-pending technology, machine learning, and leading data sources, including Acxiom. Together, these elements can help marketers create memorable experiences for the right people – and help their brands reach new heights.
Planning
A brand experience is only as good as the media that delivers it. Our planning tools and expert insights let marketers optimize and re-optimize their plans based on the metrics that matter to them.
Activation
Our experts in addressable media, Matterkind, use data-driven insights and tradecraft to help marketers deliver a truly connected, channel-agnostic brand experience.
Insights
Data is power – but only if you can make sense of it. Our insights tools use AI to deliver digestible reporting that is always actionable, from planning through activation.
The best outcome isn’t just a sale. It’s a relationship.
Kinesso is founded on respect and transparency for marketers and people, delivering better results for everyone. When marketers understand all aspects of their consumers, they can engage with them in ways that build trust – and create relationships that grow over time, even as their priorities change.
