Kinesso helps marketers gain a connected understanding of their audiences. By bringing together data sets from Acxiom and other trusted sources, marketers get the whole picture, so they can take the right action.
Thanks to siloed technologies and disconnected data, marketers often get a fractured view of their audience and struggle to gain timely insights. That means interactions fall short and investments fail to pay off.
Every day, consumers are inundated with pushy, irrelevant ads that talk at them, not with them. The result? They don’t feel respected or understood.
Our open, flexible platform powers applications and services to provide marketers with a holistic understanding of their audience and campaigns, so they can create truly relevant brand experiences that connect with the right consumers.
Kinesso is fueling a sea change in the marketing industry. We were founded by IPG, on the belief that marketing ultimately delivers better business results when all parties benefit. When marketers can act on connected data. When people feel they’re being treated like human beings. When brands know their message isn’t getting lost in all the noise.
It all starts with the flexibility of an open platform. One that allows us to integrate with the very best technology and data providers, to bring the right solutions together, and to make them actionable for marketers in all the ways that matter.Learn about us