Leadership Team

Jarrod Martin is the Global CEO of KINESSO within IPG Mediabrands. His responsibility is to leverage the data and technology assets the agency has, to drive best-in-class campaigns and business outcomes for its clients. He provides strategic counsel and leadership on data infrastructure, performance marketing, and technology across IPG’s portfolio of agencies, delivering real business outcomes. Jarrod has been a champion of building new service models for clients across core data functions of technology, digital reporting, analytics, and optimization. He is future–focused and dedicated to developing talent across KINESSO, IPG, and our industry at large. Jarrod Martin’s career at IPG Mediabrands began in 2013 where he started a specialist analytics unit in Australia, later moving to New York, becoming Global President of Mediabrands Insights before joining Initiative.

Margaret Kohler is the Global Chief Financial Officer of KINESSO within IPG Mediabrands. In this capacity, she provides invaluable support for the group’s growth initiatives and tracking performance against targets while collaborating closely with the ELT. Margaret provides strategic counsel to unite teams and foster a cohesive and streamlined financial strategy.

Margaret has an extensive 15-year tenure holding various leadership positions within IPG Mediabrands. Prior to rejoining IPG Mediabrands in 2021, Margaret served as the US Chief Financial Officer at Dentsu Intl’, where she played a critical role in establishing a market-level commercial finance function and successfully centralizing controllership and back-office functions within the market. Margaret has led FP&A teams at prominent divisions: Initiative Global, UM Global, IPG Mediabrands, and McCann Worldgroup, where she was instrumental in implementing new processes and building teams to drive financial efficiency.

Dan Chapman is the Global Chief Strategy Officer of KINESSO within IPG Mediabrands. He oversees the development of strategy through data and analytics for brands. Dan provides strategic expertise on planning and performance, experimental design, and product development. Dan has spent the previous 20 years working in advertising and media spanning client, publisher, and agency sides. Prior to joining IPG Mediabrands, he held leadership positions in strategy where he led data and analytics team. Dan developed and supported the function of teams in various disciplines including econometrics, data science talent, engineering units, behavioral economics, strategy, and more.

Michelle Crenshaw is the Global Chief Talent Officer of KINESSO within IPG Mediabrands. She oversees the development of value-driven and impactful talent initiatives and programming globally. Michelle provides strategic expertise in talent development, organizational and performance management, and business transformation. Prior to joining IPG Mediabrands and Reprise, Michelle worked at PwC, PricewaterhouseCoopers, as a consultant pursuing Human Resources transformation and change management for Fortune 500 companies. She has spent the previous 20 years of her career in various leadership positions across multiple industries in media, entertainment, pharmaceutical, and financial services.

Sean Muzzy is the Global President of KINESSO within IPG Mediabrands. He oversees the integration of all markets as a liaison across IPG Mediabrands for Technology and Addressable Media Activation. Sean provides strategic expertise on innovative business decisions while helping develop talent across the company.

Prior to joining IPG Mediabrands, Sean served as the Global Chief Product Officer of Neo (WPP) and was previously Chief Executive Officer for Neo North America; guiding the organization through a prolific period of customer success.

Glen Conybeare is the Global Retail & Commerce lead of KINESSO within IPG Mediabrands. He oversees the development and delivery of industry leading enterprise commerce solutions to the company’s global client base. Glen provides strategic counsel and expertise in building digital marketing systems from the ground up.

Prior to joining IPG Mediabrands, Glen worked in automotive consultancy, co-founded a Dynamic Creative Optimization business (acquired), and was instrumental in the building and merging of a UK digital marketing agency to IPG in 2016. He has spent the previous 25 years honing his international experience, including time living in the UK where he currently resides, USA, Spain, and Sweden.

Caitlin Wroblewski is the Senior Vice President of Communications at KINESSO within IPG Mediabrands and the Chief of Staff to the CEO of KINESSO, Jarron Martin. She oversees all internal and external communications strategies for KINESSO globally, ensuring press initiatives and culture-building initiatives are consistent. Within her dual roles, Caitlin shapes the marketing strategy, grounded in operational and financial success. She provides strategic counsel and expertise in re-imagining and challenging the status quo and processes to drive breakthrough results for our people, our partner agencies, and our clients.

Caitlin brings knowledge from her 15 years of industry experience, particularly in marketing and communications. Within her previous leadership positions, she developed internal and outward-facing strategies for c-suite executives, agencies, and brands. Caitlin is a firm believer that creativity, collaboration, and curiosity are key ingredients for an agency’s success.

Prior to joining KINESSO and IPG Mediabrands, Caitlin was leading all Industry Marketing efforts for Reddit. A boomerang to IPG, Caitlin also ran Marketing and Growth at Initiative, winning the agency noteworthy accolades such as Adweek Media Agency of the Year, Ad Age Agency of the Year, and Ad Age’s Best Places to Work.

David is the US CEO of KINESSO within IPG Mediabrands. He oversees digital media across Addressable, Search, Social, SEO, and Commerce. David provides strategic expertise on performance marketing across the media landscape.

Throughout his six years with IPG Mediabrands, David has served as the US Managing Director and CEO Reprise and the Global Performance Lead for Johnson & Johnson across the Consumer & Pharma lines of business.

He brings 20 years of industry experience across independent, digital, and integrated media agencies.

Prior to joining the company, David was the Search Lead at 360i where he was leading notable performance clients and held leadership roles at various agencies supporting brands and acquisition efforts.

Matt Ramella is the Canada CEO of KINESSO within IPG Mediabrands. He oversees a passionate and diverse group of technology-driven specialists who deliver integrated digital activation & performance solutions designed to move client business forward. Matt provides strategic counsel and expertise in growth-driving services for the top brands both globally and in Canada that include cross-channel media activation, digital platforms & intelligence solutions, data & technology capabilities, and future-forward commerce offerings.

In his previous role as President of Reprise Canada, Matt grew Reprise Digital to become Canada’s leading performance marketing agency by helping brands build and accelerate the flow of customers along their path to purchase. He led the development of an industry-leading team with deep strategic and execution expertise in digital marketing, unifying search, social media, digital experience, content, analytics, and ecommerce capabilities.

Matt brings over twenty years of multifaceted experience in media and marketing, having held various agency, ad tech consulting, and client-side roles. Prior to joining IPG Mediabrands, he formerly led the Connections team at AB InBev/Labatt Breweries of Canada and has partnered with the world’s leading brands in his roles as VP, Global Social Strategy & Intelligence at Syncapse and Head of Digital Strategy and Partnerships at IPG Mediabrands/UM Canada.

Anne Marie Dono is the LATAM CEO of KINESSO within IPG Mediabrands. She oversees digital marketing for IPG Mediabrands’ Latin American region and her resident city of Miami where she supports clients with transformative digital strategy and delivery-based solutions. Anne provides strategic expertise and drives the agency’s digital offering and delivery across performance, e-commerce, digital branding, analytics, programming, and SEO.

Anne has over 20 years of experience in the digital arena working for top agencies, startups, and Fortune 500 technology companies. Prior to joining IPG Mediabrands, Anne was the co-owner of Multiplica US, a digital agency focused on performance media, digital experience, UX, and CRO, prior to the agency’s media unit merging with IPG Mediabrands in 2019.

Matt Ware is the APAC CEO of KINESSO within IPG Mediabrands. As regional lead, he oversees 11 APAC markets. Matt provides strategic expertise to the APAC region and clients while driving forward excellence in media activation, data and tech and KINESSO performance solutions.

He brings over 18 years of extensive experience with leadership roles at agency and vendor companies, in addition to a deep understanding of the region and a data-driven mindset. Matt joined IPG in 2021 as the Managing Director of Matterkind APAC before his promotion to CEO of Kinesso in the region 12 months later. Originally from London, Matt’s experience spans multiple geographies with the breadth of his career leading and establishing business operations in key APAC markets including Japan, Hong Kong and Singapore.

In his role, Matt will drive the adoption of new solutions and development strategies to position Kinesso for continued growth across the region while ensuring delivery excellence to clients across APAC, and close engagement with agency partners.