3 Best Practices for Successful Tech Integrations
In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to...
The Future of AdTech is Flexible and Fair
A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex,...
How Retailers can Best Capitalize on CTV
CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution. As connected TV viewership has increased...
KINESSO, Matterkind and Reprise Come Together to Form New Unified Entity
IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner September 21, 2023, NEW YORK, NY–IPG Mediabrands, the media holding company within Interpublic Group...
Six Outcomes of a New Generation of Performance Marketing
If the recent explosion in performance-based marketing tells us anything, it’s that the past few years have been tough for brands. With spending under greater...
Social planning has evolved along with the landscape
If you plan social campaigns, you’ll know it’s not such a straightforward task anymore. There was a time when you could choose to work with...
What you need to know about AI-driven changes to SEO and Paid Search
AI chatbots from Google and Microsoft are generating a lot of excitement, as they are expected to bring about significant transformations in the realm of...