Al chatbots from Google and Microsoft are generating a lot of excitement, as they are expected to bring about significant transformations in the realm of search advertising strategies. But how disruptive will these potential changes really be? And is Google leading the pack, or falling behind? The path of

If you plan social campaigns, you’ll know it’s not such a straightforward task anymore. There was a time when you could choose to work with a platform simply because it has the largest scale of your target audience, and you would probably have based your selection on the platform’s

A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex, evolving picture, relying on flawed assumptions about the nature of consent and imposing hard-and-fast rules about the right approach to data and identity. Ultimately,

In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract. Often, these innovations need to fit

CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution. As connected TV viewership has increased and advancements in ad tech allow for better, more unique experiences, marketers need to incorporate CTV more thoroughly into their marketing strategies. Through CTV,