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Find new ideas from industry leaders about how tech savvy, raw creativity, 
and deep knowledge create actionable change in the media landscape.  

KINESSO, Matterkind and Reprise Come Together to Form New Unified Entity

IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner September 21, 2023, NEW YORK, NY–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised

What you need to know about AI-driven changes to SEO and Paid Search

Al chatbots from Google and Microsoft are generating a lot of excitement, as they are expected to bring about significant transformations in the realm of search advertising strategies. But how disruptive will these potential changes really be? And is Google leading the pack, or falling behind? The path of progress The acronym “GPT” in ChatGPT […]

Social planning has evolved along with the landscape

If you plan social campaigns, you’ll know it’s not such a straightforward task anymore. There was a time when you could choose to work with a platform simply because it has the largest scale of your target audience, and you would probably have based your selection on the platform’s

The Future of AdTech is Flexible and Fair

A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex, evolving picture, relying on flawed assumptions about the nature of consent and imposing hard-and-fast rules about the right approach to data and identity. Ultimately, it also plays into the hands […]

3 Best Practices for Successful Tech Integrations

In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract. Often, these innovations need to fit

How Retailers can Best Capitalize on CTV

CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution. As connected TV viewership has increased and advancements in ad tech allow for better, more unique experiences, marketers need to incorporate CTV more thoroughly into their marketing strategies. Through CTV, brands can connect directly to business […]

KINESSO, Matterkind and Reprise Come Together to Form New Unified Entity

IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner September 21, 2023, NEW YORK, NY–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised

What you need to know about AI-driven changes to SEO and Paid Search

Al chatbots from Google and Microsoft are generating a lot of excitement, as they are expected to bring about significant transformations in the realm of search advertising strategies. But how disruptive will these potential changes really be? And is Google leading the pack, or falling behind? The path of

Social planning has evolved along with the landscape

If you plan social campaigns, you’ll know it’s not such a straightforward task anymore. There was a time when you could choose to work with a platform simply because it has the largest scale of your target audience, and you would probably have based your selection on the platform’s

The Future of AdTech is Flexible and Fair

A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex, evolving picture, relying on flawed assumptions about the nature of consent and imposing hard-and-fast rules about the right approach to data and identity. Ultimately,

3 Best Practices for Successful Tech Integrations

In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract. Often, these innovations need to fit

How Retailers can Best Capitalize on CTV

CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution. As connected TV viewership has increased and advancements in ad tech allow for better, more unique experiences, marketers need to incorporate CTV more thoroughly into their marketing strategies. Through CTV,