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What you need to know about AI-driven changes to SEO and Paid Search
Al chatbots from Google and Microsoft are generating a lot of excitement, as they are expected to bring about significant transformations in the realm of search advertising strategies. But how disruptive will these potential changes really be? And is Google leading the pack, or falling behind?
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3 Best Practices for Successful Tech Integrations
In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract.
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