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How Retailers can Best Capitalize on CTV
CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution.
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Six Outcomes of a New Generation of Performance Marketing
If the recent explosion in performance-based marketing tells us anything, it’s that the past few years have been tough for brands. With spending under greater scrutiny than ever, marketers know they must prove their impact with cold, hard results.
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