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Social planning has evolved along with the landscape
If you plan social campaigns, you’ll know it’s not such a straightforward task anymore.
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The Future of AdTech is Flexible and Fair
A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex, evolving picture, relying on flawed assumptions about the nature of consent and imposing hard-and-fast rules about the right approach to data and identity.
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3 Best Practices for Successful Tech Integrations
In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract.
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How Retailers can Best Capitalize on CTV
CTV (Connected TV) has become a powerful performance channel for brands looking to achieve specific outcomes with greater attribution.
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Six Outcomes of a New Generation of Performance Marketing
If the recent explosion in performance-based marketing tells us anything, it’s that the past few years have been tough for brands. With spending under greater scrutiny than ever, marketers know they must prove their impact with cold, hard results.
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