During the Content Meets Commerce Summit, Amie Owen, our Global Chief Growth Officer, moderated an insightful panel, “Is it Retail, or is it Commerce?”, that explored the evolving intersection of retail media and commerce. Panelists from Instacart, United Airlines, CVS, and Uber discussed how they are leveraging first-party data and personalization to create seamless, omni-channel shopping experiences. Key themes included the rise of retail media networks (RMNs), the need for standardization in measurement, and the importance of collaboration between platforms to enhance the consumer journey. The conversation underscored how commerce is no longer just about transactions but about meeting consumers wherever they are, from in-flight entertainment to smart shopping carts, with brands continuing to innovate in this dynamic space.

Amie shared, "Retail media has moved beyond buying and planning—it’s now about total commerce, connecting content, media, technology, and retail."

NEW YORK, NEW YORK - OCTOBER 07: (L-R) Ashan Khan, Suzanna Skop, Aaron Gallagher and Parbinder Dhariwa speak during Variety Content meets Commerce Summit presented by KINESSO at The Penn District by Skylight on October 07, 2024 in New York City. (Photo by Craig Barritt/Variety via Getty Images)

variety.com/2024/digital/news/varietys-content-meets-commerce-summit-netflix-uber-1236171016/