May 8, New York, NY – KINESSO, IPG Mediabrands’ centralized tech and data unit, today announced Tom Amies-Cull as Global Chief Operating Officer of KINESSO and Amie Owen as Global Chief Growth Officer of KINESSO Commerce. These strategic leadership decisions follow the holding company’s merger of several agencies under the KINESSO umbrella in the second half of 2023, creating a performance, tech and data powerhouse that scales across all IPG Mediabrands agencies and their clients.  

“The complexity of the media industry continues to grow exponentially, our clients constantly find themselves in unchartered territory. We want to provide them with the expertise and confidence that they are doing what’s best for their business at every turn,” said Jarrod Martin, Global CEO, KINESSO. “The addition of Tom in a global operations leadership role will help us scale our tech expertise across markets and transform the way we work, while Amie’s deep knowledge and experience in Commerce will be brought to the center, benefitting all clients.” 

Amies-Cull joins KINESSO most recently from dentsu where he held the role of Global COO for media, driving their transformation agenda, overseeing global delivery capabilities and enabling teams across markets through technology. Based in the UK, Amies-Cull will report directly to Global CEO, Jarrod Martin, overseeing the integration of tech and data solutions across markets and agencies in the KINESSO and IPG Mediabrands network.  

“I’m joining KINESSO at such an exciting and transformational time in the company’s trajectory. Brands are looking for agency partners to make the most complex processes more digestible, agile and actionable, in order for that to happen, KINESSO needs to be functioning in the most effective way from the center to unlock growth at scale for clients,” said Amies-Cull, “The decisions we make in the coming months and years will further solidify KINESSO’s position at the forefront of the evolving media landscape.”  

Owen, formerly Global Chief Commerce Officer for UM Worldwide, is tasked with scaling the success she found at the helm of UM Commerce across all IPG Mediabrands clients under the recently formed KINESSO Commerce banner. Owen recently led the launch of UM’s Shoptimizer solution and has been recognized as a leader and change-maker in the Commerce and Retail Media space which is projected to reach almost $122B in 2025. 

“The explosion of retail media networks and ongoing advancements in data, tech and measurement can be overwhelming, so we’re simplifying the space for our clients. We’re providing clarity in the complexity, giving clients the confidence to navigate this landscape and make huge steps forward,” Owen said. “It’s a privilege to move into this new role, where I can create a supercharged Commerce solution across all IPG Mediabrands clients.” 

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ABOUT KINESSO
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and KINESSO under one collective entity that will serve as the most powerful delivery engine in the industry.  We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs.  The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
 

ABOUT IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

ABOUT KINESSO Commerce
KINESSO Commerce is the dedicated Commerce business unit of IPG Mediabrands.  Comprised of over 1,000 experts across the globe, KINESSO Commerce specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In key markets, KINESSO Commerce provides supporting services like retail content creation, forecasting and profitability analysis. Through its parent agency, KINESSO, it also offers a full suite of performance services such as paid search, paid social (including social commerce) and SEO. To learn more about how KINESSO Commerce can benefit your business, please visit KINESSO.com.