Kinesso, LLC U.S. Updated Services Privacy Notice
Effective Date: April 2, 2025
KINESSO, LLC (“Kinesso”) provides services in support of audience and digital advertising (“Services”) to a wide range of advertising clients. Kinesso provides advertising strategy and distribution Services to help our clients engage audiences and drive brand growth across connected channels.
Personal Information Use
KINESSO Services
Kinesso does not collect personal information directly from individuals in the performance of the Services. As a service provider to our clients, Kinesso does receive pseudonymous information from our clients and from third-party data suppliers, including our affiliate Acxiom, LLC (“Acxiom”), that is used to help our advertiser clients learn and understand about their existing and prospective customers and their customers’ potential interests or characteristics.
ADDRESSABLE ADVERTISING SERVICES
KINESSO takes a purposeful, people-first approach to help our clients engage audiences and drive brand growth across connected channels as a service provider. To that end, KINESSO only works with pseudonymous information and does not work with directly identifying personal information such as names, email addresses or phone numbers through our services.
KINESSO client Services include addressable media buys, and blending technology, pseudonymous information, inventory, and strategy to provide addressable advertising services to our clients. Using pseudonymized characteristics and interest information about audience groups, KINESSO helps our clients develop audiences most likely to be interested in their products or services. In our service provider role for clients, KINESSO then activates, monitors, measures, analyzes, and reports on the delivery of relevant, addressable advertising.
KINESSO’s advertising Services include processing pseudonymized personal information to analyze trends, understand audience composition, and predict the audience most likely to have a positive experience with a client’s advertisement. This analysis helps our clients plan and place digital advertising campaigns onto the most appropriate, respectful, and cost-effective sites and apps across connected channels and perform measurement, reporting, and analysis during and after the campaigns.
As instructed by our clients, we place tracking technologies, such as tags, cookies, pixels, beacons, locally stored objects, and other bits of code, on our clients’ websites, apps, and ads that allow our adTech partners to serve ads, collect information to measure ads, and help clients reconnect with people in the future. These technologies collect the following information on behalf of our clients: IP address, mobile advertising ID, browser type, operating system, referral URLs, date/time stamps, pages viewed, and simple keyword tags.
On behalf of clients, we also receive and analyze data from social media platforms and similar partners about user sentiment, engagement and other interactions and references about our clients and their brands to help our clients understand the health of their brand and inform how they communicate with people.
From other adTech partners, such as ad servers, demand-side platforms and sell-side platforms, we receive, on behalf of our clients, engagement data related to how people engage with our clients’ advertising campaigns. This information helps our clients understand engagement with an online advertisement (i.e., if an ad was viewed or clicked) or other relevant interactions (e.g., products purchased). We analyze this information on behalf of clients to designate different audiences for different client brand messages, products and services, measure and report on advertising campaigns, and optimize for efficiency and effectiveness.
Your Rights and Choices
We invite you to take advantage of consumer choices available from our affiliate, Acxiom. Acxiom offers a suite of data products that help clients better market to their existing and prospective customers and has extended its consumer choices nationwide. If you would like to exercise your choices with Acxiom, please visit Acxiom’s Privacy Center located here: https://www.acxiom.com/privacy/.
How to Contact Us
If you wish to contact us in relation to this Notice, please use the following contact details:
ATTN: General Counsel, Privacy
KINESSO: [email protected]