Every good marketer knows that data is king. From analytics, you can gather information that you would’ve never otherwise known. But many tech companies have crossed boundaries, gathered too much, and left people feeling violated. Where’s the line between too much data and just enough? With the shift away from third-party cookies happening slowly, but surely, marketers need to start taking steps towards a different data collection future.
Listen in here as Arun Kumar, CTO of IPG and CEO of Kinesso, shares his thoughts on our industry has become so dependent on the powers that be, and what marketing leaders can do to change it.