Daily Archives: July 8, 2020

Should Brands Shift to an Audience Buying Approach?

(Digital) Audience buying (used interchangeably with programmatic and self-service buying) has been around since the early 2010s, however it still remains a complex concept. It goes well beyond the typical contextual targeting tactic, which targets consumers based on assumed content consumption but, actually targeting consumers based on their internet browsing […]

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