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Daily Archives: September 20, 2021

Kinesso To Become a Closed Operator of Unified ID 2.0

Kinesso, the marketing intelligence unit of Interpublic Group (IPG), today announced that it will become a closed operator of Unified ID 2.0. Unified ID 2.0 is a new common currency of the open internet that represents an upgrade to existing identity solutions, while putting the consumer in the driver’s seat. Initially developed by The Trade Desk, Unified ID 2.0 is now an open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open […]

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