Exploring Systematized Bias Through Innovation

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With the Advertising Industry focused on redressing the inequity coded into the fabric of data and business practices, it would be easy to overlook the vast systems that make the digital advertising ecosystem possible. At Kinesso we believe that these systems could be the key to making positive change more permanent and ultimately fairer for all the people that advertising touches.

In October 2021, leaders in the advertising industry gathered in New York for and virtually around the globe to share insights, find inspiration, and collaborate at Advertising Week. With a focus on brilliant creative work, technology advances, consumer research and media transformation happening right now. During Advertising Week 2021, Graham Wilkinson, EVP of Product Innovation, shared how the Kinesso Innovation team has been exploring bias in these systems and its implications to you and a wide world of consumers.

Watch the full presentation here.

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