How Brands Can Live Out Their Values and Respond to the New Normal

Share This Post

We live in unprecedented times. And with all that’s already happened across the globe in 2020, it’s easy to forget that we’re only halfway through the year. But one thing has remained constant and is more true today than ever: the need for advertisers to deliver actionable change.

Brands can no longer use traditional media as vehicles to simply exist in the marketplace. Instead, brands must evolve to live out and act on their values within these platforms.

What this means is simple: Brands must consider, absorb, and reflect the real-world experiences and events that surround them. This requires brands to continuously evolve and respond to the new normal through action grounded in the values that they espouse, promote, and stand behind.

Where can brands even begin?

Read the full article featured on Think with Google.

More To Explore

Pride At Kinesso

Pride At Kinesso

For many, Pride Month is seen as a time of parties, rainbows, parades, and other celebrations—but its origins are far from festive. In 1969, police


Strategic insights to inform a data-driven future.


Viewpoints is Kinesso’s thought leadership and content platform, providing our most valued stakeholders with a unique perspective from our practice leaders and subject matter experts.